CSPC: Will.i.am Popularity Analysis

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Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Both Heartbreaker and I Got It From My Mama have 6 million Spotify streams, although only the first song has relevant YouTube views. Although low, this number isn’t that bad considering they weren’t hits in the first place.

#willpower contains 3 songs on 80-90 million Spotify streams and 230-270 million YouTube views. Scream & Shout is more than two times bigger. This isn’t record-breaking considering this era was alive in 2013/2014 when streaming was already becoming a big deal although, those results are still very solid. They represent 721,000 equivalent album sales, more than it sold in the original album format.

7 thoughts on “CSPC: Will.i.am Popularity Analysis”

    1. Don’t worry Mat. An article for Michael Jackson will definitely come soon. MJD is a huge MJ fan so just wait. 🙂

  1. Hi MID,

    Could you do Diana Ross and the Supremes, similar to how you did Beyonce.

    I am certain that the Supremes are still the top selling female group ever.

  2. I bet this long pause and wait is because the next artist that MJD analyzes is Cher or he is on holiday vacation !!!

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