CSPC: Will.i.am Popularity Analysis



So, after checking all the figures, how many overall equivalent album sales has each Will.i.am achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from #willpower released in digital format sold the equivalent of 2,415,000 albums – 16,100,000 downloads with a 10 to 1,5 weighting.

    • As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

In the past, we have met various artists with very loyal fan bases like teen acts or rock legends. Those acts released plenty of compilations, live sets and music videos to maximize this advantage, pushing fans into buying several times the same songs. It is no coincidence if Will.i.am has no packages of these kinds as he literally has no fan base at all. The exact opposite happens as music purchasers interested by his music go by the cheapest way of consuming it, first downloads and now streams.

A final total of 10,9 million equivalent album sales for his entire career prove the singer is not a major star, especially since a relevant part of them were achieved thanks to features. The strength of Will.i.am shouldn’t be diminished though. He may not have sold too well on his own, but he has been the man behind plenty of hits, both for him, for his group and for other artists. Producers able to create hits on their own are essential for the music industry and the Californian artist is one of them.

The following pages list his most successful songs. Do not forget to check our amazing cross-artists lists posted inside the CSPC: Data Collector which includes the full listing of all CSPC results compiled so far to better gauge his position in the history of the music industry.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Chartmasters.org.

7 thoughts on “CSPC: Will.i.am Popularity Analysis”

    1. Don’t worry Mat. An article for Michael Jackson will definitely come soon. MJD is a huge MJ fan so just wait. 🙂

  1. Hi MID,

    Could you do Diana Ross and the Supremes, similar to how you did Beyonce.

    I am certain that the Supremes are still the top selling female group ever.

  2. I bet this long pause and wait is because the next artist that MJD analyzes is Cher or he is on holiday vacation !!!

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