CSPC: Fergie Popularity Analysis

Fergie

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

No song from The Dutchess has truly gigantic Spotify streams. Four of them are impressively solid though, with London Bridge at 35 million, Fergalicious at 50 million, Glamorous at 53 million and Big Girls Don’t Cry at 75 million. The last three also top easily 100 million YouTube views. The remaining album tracks are not too shabby either, although not that impressive for a relatively recent record. In total, those streams are worth 328,000 equivalent album sales.

The career of Fergie has been messy lately with various songs coming out without the arrival of an album. Some did okay in the streaming area though. Both L.A.LOVE (la la) and A Little Party Never Killed Nobody top 100 million Spotify streams. M.I.L.F.S.$ and Gettin’ Over You are closing in on 200 million YouTube views. Thanks to the more favorable streaming market when they were issued, those Orphan songs combined beat the total of tracks from The Dutchess, with a total of 418,000 equivalent album sales.

7 thoughts on “CSPC: Fergie Popularity Analysis”

  1. Hello MJD, you say the The Dutchess did wonders in Russia but you don’t mention how much the album sold there in the breakdown. How much did it sell in that country? Thx.

    1. Thanks for the full breakdown!

      One correction regarding Cher though, she doesn’t belong in the group of artists going solo after their group/duo broke up because she had numerous charting singles and albums as a solo artist while being part of Sonny & Cher.

      Just to illustrate, during the 1965-1974 period she had 11 SOLO top 40 Billboard Hot 100 entries, while as Sonny & Cher she had 10, during the same timeframe…

      Thanks and keep up the great work!

      1. Hi Angelogilly,

        Yes, the “after” word isn’t exclusive, for example Beyoncé too released a successful debut solo album and then a new Destiny’s Child album. Same for Gwen Stefani and others too. They all started big as part of a duo / group and are last remembered for big solo hits!

    2. Hi but!

      The Dutchess went 3xPlatinum in Russia for more than 60,000 unit shipped, making it her third European market after the UK and Germany!

  2. Hey MJD

    I don’t know if you’ve heard of an artist zara larsson, but her debut album is doing phenomenal in streaming and single sales (especially in Europe). However her album sales are Very low compared to previous singers. Every artist you’ve done so far has at least one well selling album, I think it’d be interesting to show a new artist that came up in the age of streaming. Also it’d be cool to see how it compares to albums of previous formats

  3. I think something is wrong, the digital single sales for The Dutchess are 32,900,000 according to this data, which means 3,29 million equivalent album units, and not 4,935 milion.

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