CSPC: Nickelback Popularity Analysis

Nickelback

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Remaining Long Format

How to understand this table? If you check for example the Greatest Hits: The Best Of compilation line, those figures mean it sold 800,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 1,025,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from Dark Horse are responsible for 27% of The Best Of track list attractiveness. This means it generated 218,000 of its 800,000 album sales and so forth for the other records.

Interestingly, as those music videos, and then the compilation were released steadily over time, we see that the outrageous domination of Silver Side Up as the main appeal provider lost ground release after release. Both All The Right Reasons and Dark Horse ended up topping it, although the 2001 album still has the lead cumulatively.

2 thoughts on “CSPC: Nickelback Popularity Analysis”

  1. Very interesting article. I did not expect Nickelback to be ahead of the Spice Girls or Christina Aguilera in the CSPC list! They have very consistent sales even if they don’t seem to be successful outside the English speaking world + Germany.

    You should do Chad Kroeger’s ex-wife at some point (Avril Lavigne)!

    1. Exactly. Most of their sales comes from USA, Canada, Germany, UK and Australia. 5 of the greatest markets indeed, but not much outside them.

Leave a Reply

Your email address will not be published. Required fields are marked *