CSPC: Nickelback Popularity Analysis

Nickelback

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Once again the first albums of the band fail to perform well. All the songs from Curb are under 1 million streams on both Spotify and YouTube.

The second album is pretty similar with only Leader of Men getting some love at 3,6 million and 2,3 million streams on Spotify and YouTube respectively.

All streams merged together represent 8,000 equivalent album sales for Curb and 12,000 for The State.

2 thoughts on “CSPC: Nickelback Popularity Analysis”

  1. Very interesting article. I did not expect Nickelback to be ahead of the Spice Girls or Christina Aguilera in the CSPC list! They have very consistent sales even if they don’t seem to be successful outside the English speaking world + Germany.

    You should do Chad Kroeger’s ex-wife at some point (Avril Lavigne)!

    1. Exactly. Most of their sales comes from USA, Canada, Germany, UK and Australia. 5 of the greatest markets indeed, but not much outside them.

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