CSPC: Lorde Popularity Analysis

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Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit


Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750


The positive indicator for Lorde’s upcoming results is the strength of Pure Heroine streams. All songs from the original track list are over 30 million plays at Spotify, Royals has an impressive 411 million streams while Team is on 253 million. The main single has a more preeminent role on YouTube with nearly 900 million views out of a 1,37 million total for all songs from the album.

Overall, those streams, both audio and video, add for 1,526,000 equivalent album sales, an insane total for a 2013 album. Melodrama, widely deemed a disappointment so far, is already up to 240,000 equivalent album sales too. There is no need to say all these figures are very promising for the upcoming years in spite of the current difficulty to find a place on radio playlists.

20 thoughts on “CSPC: Lorde Popularity Analysis”

  1. I would like to see this number updated when the “Melodrama” era is over. We don’t know how long it will be, neither if she will score some hits or not. However she doesn’t seem to be the type of artist that rely on commercial success, the album is already critically acclaimed. I think she will be okay even if she doesn’t crossover again.

    1. This is a disrespectful and rude comment towards a young talented act who has just released her second record; and that is the reason why MJD has analysed her discography. It’s also much easier for him to study artists with a short career (it certainty takes a much lower amount of time).

      Google is your friend, by the way. If you don’t know Lorde, which means you probably don’t follow contemporary music scene, you should check her out.

    2. Hi Dan,

      Lorde’s Pure Heroine have been way bigger than Queen, Queen II and Sheer Heart Attack – realistically bigger even than A Night at the Opera in their respective first years. Thus, when you flag her as an unknown one hit wonder, you are being harsh to your own knowledge more than anything.

      All artists with at least 1 big album are needed anyway to build Year/Decade lists and Lorde is definitely one of them. Focusing on the big guns only would also imply 1 or 2 articles only per month.

      Last but not least, there is a lot of fans of Lorde, Ed Sheeran, Miley Cyrus or Ariana Grande out here and they are entitled to get information about their favorite artist as much as you 😉

      1. I think it’s fantastic that you’re working on different kinds of artists every time MJD! From classic rock bands like Pink Floyd to newer acts like Lorde can cater to different people with different tastes! The only types of music artists you haven’t done, or quite as frequent, are older black male artists (eg. Stevie Wonder, Ray Charles, James Brown) or older female artists (eg. Barbara, Diana, Tina, Aretha). I hope you’d do one for these kinds of artists soon, though i know it will be hell considering their lengthy discography!

        Regarding Lorde’s success, I agree that 6,5m is a great success for a 2013 debut album! Speaking of debut albums, which debut album do you consider the most successful? I can think of Tracy Chapman, Whitney and Britney’s debut albums being up there!

        Another thing I would like to bring up is how much has the European market outside the 3 main markets (UK, France and Germany) have fallen in terms of album sales? I have noticed with recent successful releases, they are able to pull great numbers in the UK (eg. Taylor with 1989 and Justin with Purpose) and decent numers in both France and Germany (100K-250K) both for the remaining markets, they are dismisal with only 10-20K each! Lorde’s Pure Heroin, for example, has 75% of her European sales coming from the 3 main markets!

        Also, since you’ve mentioned Ariana, I really hope you do an analysis on her soon! I’m lookin forward to how her career has evolved, and whether DW was less successful than ME!

        Thank You!

        1. I’m pretty sure that GNR’s and Boston’s debut albums are far more successful than the ones you’ve mentioned.

          1. Hi Dan,

            Boston’s debut is on par with albums like BOMT or the others named by Raffi. Appetite for Destruction is definitely the #1 there though.

      2. Not sure why you’ve decided to compare it to Queen’s first albums. It was a completely different era, no internet, youtube or facebook. It was also more successful than Rolling Stone’s debut, as well as The Piper at the Gates of Dawn.

        1. Hi again Dan,

          The era doesn’t matter. Fact is Lorde’s debut has been way more successful than debut albums of legendary acts – even with 40 or 50 years of catalog sales – so the least we can do is being respectful for that. Her new album is also the 2nd best rated of the year so far at Metacritic, only topped by Kendrick Lamar’s DAMN, so don’t expect her to disappear anytime soon.

  2. Hi MJD, do you have any information about “The Love Club EP” by lorde? I thint that has sold something around 800k

    1. Hi Lucas,

      It is already accounted for in the 8th page. It sold way less than that though as its Australian sales were in reality downloads of Royals.

      1. So, i founded this numbers at charts in france. they are counting royals downloads?
        Australia >> Vendu à 490 000 exemplaires. Certifié 7x Disque de Platine
        Canada >> Vendu à 18.263 exemplaires
        Nova Zelandia >> Vendu à 15 000 exemplaires. Certifié Disque de Platine
        USA: >> Vendu à 177.000 exemplaires.

        This is wrong? The chart-run of this album is longer. this has passed more than 20 weeks on top10 New zeland álbum chart, and more than 10 in australia top10

        1. Hi Lucas!

          In Australia yes the run / certification was indeed related to Royals rather than the EP. That’s why it was counted inside the Singles Chart, why it was certified and charted under the name “The Love Club EP Feat. Royals” and why Royals itself never appeared inside the chart.

          This being said, as the EP had two versions in the US (the second removing Royals), my Soundscan figure for it was incomplete, in fact it was on 193k by January 2004. I’ll adjust that!

  3. Thanks ! I really like Lorde and I’m sure she will keep slaying charts in the future.

    Anyway, who’s next on your list? You could tease us a bit or it’s such a top secret ?? ;p

    1. Hi Dabbyy!

      As you can see, the next on the list was Nickelback! The following act to be studied is releasing a new album at the moment too…

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