Streaming Part 3
It’s pretty much the same story once again with Blackout and Circus. Both released at the very beginning of the streaming era, thus it was far too early to accumulate relevant plays during their promotional campaign. Thus, they enjoy streaming on a catalog basis only.
Still, at less than 350 million streams combined, those two albums pretty much under perform as well in this area.
One pretty interesting highlight is how all Britney‘s albums so far are rather close, all between 167,000 and 335,000 album sales equivalent, despite having been received very differently upon release. Blackout was a disaster when it came out whereas Circus was a success. Still both are equally popular by now. Blackout even almost ties Oops!… I Did It Again, an album that sold seven times more in original album format. Those figures show that, except for a few singles, her catalog is listened to mostly by fans, interested in all her songs, rather than by casual listeners.