Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
It is somehow hard to comment on the streaming figures of Britney‘s early career. On a positive note, reaching 97 million or 74 million with hits widely flagged as teen pop that were released more than 15 years ago is outstanding. On a negative note, considering how well both albums and their singles sold upon release, one would expect much better streaming figures overall.
Similarly, hitting 10 million or more with almost all the relevant songs from both albums is quite good, but barely climbing to 700,000 streams with various album tracks is rather bad.
Literature apart, her two albums add 225,000 and 174,000 equivalent album sales thanks to their streaming totals.