Nearly one year ago we were pending results of the Glory album. We wondered if it would be able to positively reverse the ongoing trend of Britney Spears‘ career. Although the answer appears to be an obvious no, there are plenty of figures to accurately update.
The years 1998/1999 were massive for all divas from the first generation which emerged from the 80s to 1990. Madonna was recovering in a big way thanks to Ray Of Light, Whitney Houston got her biggest hit in years with My Love Is Your Love, Mariah Carey was enjoying her seventh consecutive 3 million selling album in the US with Rainbow and Celine Dion was killing it with My Heart Will Go On and related albums. Even Cher made a surprise comeback with cult hit Believe, while Janet Jackson broke the last markets which were still resisting her when she dropped Together Again.
If this period appeared to be the golden age of those divas at the time, it was actually a pivotal era. It turned out to be some kind of swan song for 80s-90s superstars. Time ended telling us that all of them were going to face hard flops in just a few years time. By 2003, the biggest female stars were Dido, Avril Lavigne, Norah Jones, Jennifer Lopez, Christina Aguilera, Alicia Keys, Shakira, Beyonce and P!nk. However, one diva was leading this new army of female superstars… Britney Spears. Arguably, she was the first who’s popularity exploded. As well as probably being the one who did so in the biggest way. This was just the beginning of a trend, as during the following years many more divas would come out. The likes of Kelly Clarkson, Rihanna, Duffy, Leona Lewis, Nelly Furtado, Amy Winehouse, Taylor Swift Lady Gaga, Katy Perry, Lana Del Rey, Miley Cyrus and, of course, Adele.
Then, after naming all those popular female singers, I just feel the need to write the name of Barbra Streisand. The legendary star was dropping her first album when Madonna was only 4 and went on to block Britney from debuting at #1 in both the US and the UK with her new album.
With so many competitors, Britney seems to be an old glory by now. Is it only the media deflating her success? If she lost her sparkle, when did she lose it? Her breakthrough was big, but how big? In this article you will get the answers to all those questions.
As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge their results. This concept will not only bring you sales information for all the Britney‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.