CSPC: Demi Lovato Popularity Analysis

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Demi Lovato Background

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Remaining Long Format

How to understand this table? If you check for example the Live Walmart Soundcheck CD+DVD line, those figures mean it sold 20,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 541,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from Don’t Forget are responsible for 69% of Live Walmart Soundcheck tracklist attractiveness, which means it generated 14,000 of its 20,000 album sales and so on for the other records.

24 thoughts on “CSPC: Demi Lovato Popularity Analysis”

  1. She still hasn’t got massive… she still doesn’t have a big popular hit worldwide… Still behind her peers… I mean, even Selena Gomez upgraded herself and scored some solid hits with her last albums. Let’s not even talk about Ariana or Miley, who are on another level… Demi simply isn’t there… maybe in the future. Not now.

    1. Como que ela não tem hit mundial? ja ouviu falar de heart attack? Up? somebody to you? let it go então…. vc é um leigo more, apenas quer rebaixa-la, mas tente novamente, não foi dessa vez

      1. Hi Elvys,

        I’m sorry to say by Gus is correct. Her top seller Heart Attack peaked at #69 in France, #36 in the Netherlands, #34 in Spain, #41 in Australia etc… and that’s where it charted. In Germany it failed the Top 100, same in Italy, Wallonia, Austria, Finland etc. Outside of English-peaking countries it made the Top 10 pretty much nowhere.

        As mentioned in the article, depending on where you are from her popularity may be misleading. From Brazil it definitely looks like she got various big global hits, in Europe nobody ever heard those songs.

        PS: Obviously Let It Go was big but the well known version is the one of Idina.

    1. Hi Mike,

      It sold exactly 10,000 units in its first four weeks in the US and close to nothing elsewhere, at most 30,000 units to date stateside / 50,000 Worldwide which is why there is no specific page about it.

    1. Hi Douglas!

      Let It Go was a single of Frozen Soundtrack – it isn’t part of the standard edition of Demi, only on the Deluxe edition. Thus, we decided it was more logical to put it among Orphan singles rather than Demi ones.

    1. Hi Hyuuga,

      The inclusion or not of Soundtracks was explained on this article about Whitney Houston. Hannah Montana was Miley Cyrus, albums were sold on her face / name, the second one even had a CD credited to her under the Miley Cyrus name. Camp Rock was a real Soundtrack, focusing on the movie with various artists performing. In fact, it sold more on the back of the Jonas Brothers, that were truly big at the time, than Demi, who had yet to start her solo career.

    2. Hi, thank you so much for updating this! There is a lot of people complaning but dont care, they just dont accept the fact that demi is not as ‘hitmaker’ as they thought.
      Do you know something about “no promises”? (Cheat codes recent single featuring demi)
      Thank you!!!

      1. Hi Victor!

        No Promises is just getting started at the moment with sales on their way to reach 100,000 units WW in a few weeks. What really matters nowadays though are streams which are looking good, see page 18, they already equal to 58,000 album sales!

  2. Hey – I just want to say amazing work! Can you consider doing Usher?

    Also, could you consider compiling a list of the biggest albums of the 2010s so far. Maybe a Top 20, 40 or 50. Thank you so much.

  3. This is a really cool analysis. I think Demi’s biggest issue is poor decision making when it comes to releases. When she’s everywhere i.e. the Unbroken era, they didn’t even release a third single from the album after Give your Heart a Break was a hit or they wait months to announce a single like with Made in the USA. They don’t know how to keep her momentum going and she lacks a defined sound. She’s consistent but if they play their cards right she can finally get her moment. I’m still disappointed that Body Say wasn’t a single.

  4. Hi, could you redo the sales of “Confident” and “Unbroken”? They are probably wrong, Confident sold about 700,000 copies and “Unbroken” 900,000 copies (Unbroken certainly surpassed sales of “Don’t Forget” and “Here We Go Again”). And the album sales for the Confident album are wrong, “Cool for the Summer” sold 1.850 million copies, and “Confident” sold 1,500,000 copies, and “Stone Cold” 400,000 copies, please, I’m not Rude, arrogant or ignorant, but those sales I told you is more real, please change!

    1. Hi Marcus,

      I would love to update those figures if you can support them with valid information but I highly doubt it is possible ^^

      The most likely scenario is that you are using figures that mix streaming and sales and considering them as sales-only information.

  5. Hello, could you tell us the sales of Heart Attack, Give Your Heart A Break, Cool for the Summer, Let It Go and Skyscraper in the United States and Brazil please!!

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