Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
A very interesting pattern comes out from streaming results of these three albums. Each of them had very similar sales in album format. That being said, their streaming results are completely different.
Don’t Forget and Here We Go Again streams represent respectively 80,000 and 73,000 units in equivalent album sales, while Unbroken far surpasses that total at 311,000 copies. Obviously, Spotify grew from 2008 to 2011 but the platform was still pretty much irrelevant, especially in the US, meaning those numbers have been achieved mostly as catalog listens. Skyscraper and Give Your Heart A Break are both over 60 million Spotify plays and 280 million YouTube views, basically as much as her first two albums totals.