CSPC: Demi Lovato Popularity Analysis

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Demi Lovato share photos without makeup

From Disney to X Factor, from acting to singing, from sexiest female lists to depression, from comedy to bipolar disorder, the least we can say is that at just 24 the life of Demi Lovato has been truly a rollercoaster. Now up to five solo albums, the former teen act is trying to confirm herself as a real pop star.

Your perception of Demi’s global success is wrong. In fact, her results have been so different on each market, that depending on where you live, you will see her as much bigger or much weaker than she really is. Nobody knows who she is in various countries like France, Australia or Japan. In Brazil though, she is at the top of the game. How does that transfer into total career sales in the World?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge their results. This concept will not only bring you sales information for all the Demi Lovato’s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

Please be aware, I’ll be including both Camp Rock Soundtracks she starred in during this study to provide as much information as possible. Since both Soundtracks weren’t credited to her – indeed, the Jonas Brothers were their main attraction – they will not be included in her final results, except of course downloads and streams of her own songs.

Let’s go!

26 thoughts on “CSPC: Demi Lovato Popularity Analysis”

  1. She still hasn’t got massive… she still doesn’t have a big popular hit worldwide… Still behind her peers… I mean, even Selena Gomez upgraded herself and scored some solid hits with her last albums. Let’s not even talk about Ariana or Miley, who are on another level… Demi simply isn’t there… maybe in the future. Not now.

    1. Como que ela não tem hit mundial? ja ouviu falar de heart attack? Up? somebody to you? let it go então…. vc é um leigo more, apenas quer rebaixa-la, mas tente novamente, não foi dessa vez

      1. Hi Elvys,

        I’m sorry to say by Gus is correct. Her top seller Heart Attack peaked at #69 in France, #36 in the Netherlands, #34 in Spain, #41 in Australia etc… and that’s where it charted. In Germany it failed the Top 100, same in Italy, Wallonia, Austria, Finland etc. Outside of English-peaking countries it made the Top 10 pretty much nowhere.

        As mentioned in the article, depending on where you are from her popularity may be misleading. From Brazil it definitely looks like she got various big global hits, in Europe nobody ever heard those songs.

        PS: Obviously Let It Go was big but the well known version is the one of Idina.

    1. Hi Mike,

      It sold exactly 10,000 units in its first four weeks in the US and close to nothing elsewhere, at most 30,000 units to date stateside / 50,000 Worldwide which is why there is no specific page about it.

    1. Hi Douglas!

      Let It Go was a single of Frozen Soundtrack – it isn’t part of the standard edition of Demi, only on the Deluxe edition. Thus, we decided it was more logical to put it among Orphan singles rather than Demi ones.

    1. Hi Hyuuga,

      The inclusion or not of Soundtracks was explained on this article about Whitney Houston. Hannah Montana was Miley Cyrus, albums were sold on her face / name, the second one even had a CD credited to her under the Miley Cyrus name. Camp Rock was a real Soundtrack, focusing on the movie with various artists performing. In fact, it sold more on the back of the Jonas Brothers, that were truly big at the time, than Demi, who had yet to start her solo career.

    2. Hi, thank you so much for updating this! There is a lot of people complaning but dont care, they just dont accept the fact that demi is not as ‘hitmaker’ as they thought.
      Do you know something about “no promises”? (Cheat codes recent single featuring demi)
      Thank you!!!

      1. Hi Victor!

        No Promises is just getting started at the moment with sales on their way to reach 100,000 units WW in a few weeks. What really matters nowadays though are streams which are looking good, see page 18, they already equal to 58,000 album sales!

  2. Hey – I just want to say amazing work! Can you consider doing Usher?

    Also, could you consider compiling a list of the biggest albums of the 2010s so far. Maybe a Top 20, 40 or 50. Thank you so much.

  3. This is a really cool analysis. I think Demi’s biggest issue is poor decision making when it comes to releases. When she’s everywhere i.e. the Unbroken era, they didn’t even release a third single from the album after Give your Heart a Break was a hit or they wait months to announce a single like with Made in the USA. They don’t know how to keep her momentum going and she lacks a defined sound. She’s consistent but if they play their cards right she can finally get her moment. I’m still disappointed that Body Say wasn’t a single.

  4. Hi, could you redo the sales of “Confident” and “Unbroken”? They are probably wrong, Confident sold about 700,000 copies and “Unbroken” 900,000 copies (Unbroken certainly surpassed sales of “Don’t Forget” and “Here We Go Again”). And the album sales for the Confident album are wrong, “Cool for the Summer” sold 1.850 million copies, and “Confident” sold 1,500,000 copies, and “Stone Cold” 400,000 copies, please, I’m not Rude, arrogant or ignorant, but those sales I told you is more real, please change!

    1. Hi Marcus,

      I would love to update those figures if you can support them with valid information but I highly doubt it is possible ^^

      The most likely scenario is that you are using figures that mix streaming and sales and considering them as sales-only information.

  5. Hello, could you tell us the sales of Heart Attack, Give Your Heart A Break, Cool for the Summer, Let It Go and Skyscraper in the United States and Brazil please!!

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