Bonus Gift: The truth about Britney Spears’ album sales – Part 3

WESTERN EUROPE – FRANCE

Since I really aim to be as close as possible to reality, and figures available here and there are inflated more often than not, I have been reading a lot about how conservative I may be. Believe it or not, up to now, in all the countries studied, and all 8 albums covered, each time during the 3 articles, there has been only one single figure falling under the real ballpark – the Britney album in Japan. Thus, it is a surprise to see as many as 3 albums under their real sales in this list, even if the gap is at most 6%.

How can we explain these conservative figures? In one word, or four letters, IFOP. During the French best selling albums series, I heavily pointed out how the former supplier of figures to the SNEP, the IFOP, was as much as 30% under the new and more accurate supplier GFK for various albums. To cut a long story short, IFOP figures were based on big retailers from big cities thus covering rather well sales of international artists. However, sales in rural areas where some local acts are massively popular were totally deflated.

This 30% margin of error, added to the huge gap between each certification at the time (300,000 units per Platinum), downgrade the reliability of figures. The figure of In The Zone suggests the gap is still rather low meaning that all Britney’s first three albums were just over their minimum plateau.

Merging all the data together concludes on the following album sales to date:

  • Baby One More Time – 720,000
  • Oops!… I did It Again – 510,000
  • Britney – 415,000
  • In The Zone – 280,000
  • Greatest Hits, My Prerogative – 255,000
  • Blackout – 95,000
  • Circus – 190,000
  • The Singles Collection – 50,000

18 thoughts on “Bonus Gift: The truth about Britney Spears’ album sales – Part 3”

  1. Oh wow, thank you so much for this, MJD! I’m very pleased to see that all of her albums have increased in Europe, with the exception of “In The Zone” and “The Singles Collection”. I always had a feeling that “Greatest Hits: My Prerogative” and “Circus” were both eligible for 2x Platinum and 1x Platinum respectively, and I’m glad the figures on Britney.com confirm that!

    Now regarding her sales, there are some very impressive results here, particularly her sales in Belgium, Russia, Switzerland, etc. Her sales in France are also very impressive compared to her peers, with even her 3rd album (“Britney”) outselling Christina Aguilera’s entire discography, including soundtracks and compilation albums!

    I think as far as the big markets go, her sales are impressive everywhere, except in the UK and Italy. Don’t get me wrong, she has great sales in those countries as well, but Oops!… I Did It Again selling 950k units in the UK is not as impressive as selling nearly 1 million units in Germany, and …Baby One More Time selling 200k units Italy is definitely not as impressive as selling nearly 200k units in Belgium.

    Overall I’d say she’s done great in Europe, at least up until 2009. Once again, thank you so much for doing these articles! As a huge Britney fan, I’ve always wanted to know her sales even in the smallest countries like Hungary and Czech Republic, so this detailed information is very helpful. I assume the next part will focus on Oceania and South Africa, right? Looking forward to that one!

    By the way, do you know the sales for B In The Mix 1 & 2 in Europe and Asia? I assume they didn’t sell much, but it’d be nice to add up those sales as well.

  2. Hi again MJD. When you update Britney’s CSPC article, can you please add an extra page for Greatest Hits: My Prerogative? I see that a lot of figures for this compilation have changed so the breakdown you have posted under the comment section is no longer accurate.

    Thanks! 🙂

  3. Amazing, thanks so much 😀 Cant wait for the updated CSPC article with these new figures. When can we expect that one?

  4. A long time ago this was posted on Ukmix forums, I assume it was fake as the information provided here is different

    Italy albums

    3x platinum
    Baby one more time – 300,000

    2x platinum
    Oops! I did it again – 200,000
    Greatest hits my prerogative – 160,000

    Platinum
    Britney – 100,000
    In the zone – 100,000

    Gold
    Blackout – 35,000/40,000 (depends when it got the certification)
    Circus – 35,000

    Do you know anything about this? And GREAT job with this part of the article!

    1. Hi Bree!

      I expect those “certifications” to come from Frankie. I had words with him many years ago but he was always stating his estimations in “certifications equivalent”, which was very misleading, and still is to this day!

      And thanks 😉

  5. Wonderful. Thank you for putting all these figures together for us. The Britney Army appreciates your hard work! 🙂

  6. Hi! How much has Britney sold in total in EU including all studio, greatest hits and remix albums? Thanks!

  7. Hi MJD! Really enjoyed reading through all 24 pages. Britney does have some great sales in Europe! How would you say she compares to her peers, like Xtina, Backstreet Boys, Beyonce/Destiny’s Child, Avril Lavigne, and *NSYNC?

    Also, what countries will be covered in the final part of the series? Are WW totals going to be included?

    Keep up the great work. 😉

    1. Hi Trish!

      From her generation, I can think only of Coldplay and Eminem sold more in Europe. She is on par with the BSB and the combo DCs / Beyonce if we put them together, but then she easily outsold all the remaining ones you mention, likely even combined.

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