CSPC: Mariah Carey Popularity Analysis

Dramatic performance of Mariah Carey

Physical Singles Sales – Part 1

Even if Mariah Carey got extensive airplay during the entire 90s, largely boosting her US Singles Hot 100 results, she still sold her share of units, in the US but also abroad too. How much? It is time to found out!

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

Mariah Carey (1990) – 1,025,000 equivalent albums

Vision of Love – 1,380,000
There’s Got to Be a Way – 15,000
I Don’t Wanna Cry – 370,000
Someday – 740,000
Love Takes Time – 910,000

Emotions (1991) – 591,000 equivalent albums

Emotions – 860,000
Can’t Let Go – 580,000
Make It Happen – 520,000
If It’s Over – 10,000

Music Box (1993) – 1,941,000 equivalent albums

Dreamlover – 1,370,000
Hero – 1,930,000
Anytime You Need a Friend – 750,000
Without You – 2,420,000

Merry Christmas (1994) – 651,000 equivalent albums

All I Want for Christmas Is You – 2,160,000
Joy to the World – 10,000

The Mariah Carey album was huge in North America, but failed to be as big elsewhere. This is well represented in its singles sales with figures around 800,000 units a piece, a common figure for a US smash that failed to do so well in Europe.

Continuing that way with the Emotions era, the diva then stepped up, reaching a whole new dimension with Music Box. Dreamlover, Hero and Without You were Top 10 hits in most relevant markets with the latter topping charts in several countries. With well past 6 million singles sold this era was definitely huge.

The era of Merry Christmas was naturally short, but still noteworthy. As All I Want for Christmas Is You smashed past the 2 million units mark in spite of not being released in the US. This was made possible by an incredible 1,4 million units shifted in Japan alone!

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Anon

Hi MJD,

Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!

Thanks

Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.

Jazz

Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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