CSPC: The Beatles Popularity Analysis

michelle

Physical Singles Sales – Part 3
Rubber Soul (1965) – 720,000 equivalent albums

Nowhere Man – 1,400,000
Michelle – 1,000,000

Revolver (1966) – 1,320,000 equivalent albums

Yellow Submarine – 3,500,000
Got to Get You into My Life – 900,000

With Rubber Soul & Revolver, the Beatles were now issuing the same albums everywhere. They were also clearly moving into an independent release schedule of albums and singles.

Outside of North America, Nowhere Man was almost released nowhere. Michelle shifted its million units in continental Europe, receiving no release in the US and in the UK to benefit the album instead. Got to Get You into My Life came out a decade later only to promote Rock N’ Roll Music compilation.

In other words, Yellow Submarine was the only track getting a worldwide release in physical single format, with an immediate response – 3,5 million units sold.

19 thoughts on “CSPC: The Beatles Popularity Analysis”

  1. holy moly you guys this is epic!! i knew you were working on something huge!! phenomenal job. wow. i need to read this article a few more times again to fully grasp everything. once again, all 3 of you, BRAVO!!!

  2. Fantastic job! I’ve waited for this moment!!!

    I also noticed these massive sales from Argentina. Their studio albums sold more there than in much larger markets like France, Brazil and Australia, do you know if there’s any particular reason for that?

    1. Hi Al,

      Thanks for your comments and we are very glad you liked the article, that was our purpose!

      As for Argentina, there are a number of reasons, some related to the market’s size and others to the cultural impact made by British groups, starting from The Beatles.

      The first thing to mention is that Argentina isn’t a very strong market now, but it was quite big (let’s say medium-to-big level) until the mid 70s. For instance, 32 million albums and singles were sold during 1975, more than in several key markets like Netherlands, Spain and even slightly bigger than Italy. The Argentinean market was similar, in size, to that of Mexico or Brazil despite the latter two countries being then and now far more populated. If we go further back in time, the mid to late 60s, the Argentinean market was actually the biggest in Latin America. Argentina is almost a unique case in the following sense: the local market was almost in better shape from about 1964 to 1975 than from 1976 to about 1990, which favoured The Beatles.

      The market returned to a big level during the 90s -athough this was a worldwide phenomenon-, in time for the public to start buying The Beatles’ stuff in CD format, whose explosion occurred in 1992/1993.

      And then, of course, we have the cultural reasons, which exceeds the content of the article and would need to be studied more deeply in the future. But Argentina has always had a positive bias toward British groups. The most populated and richer zone of the country is the metropolitan area of Buenos Aires, a highly cosmopolitan city and massively open to the music of the world, notably foreign rock/pop and the British one in particular.

      It is a combo that perfectly benefitted The Beatles, I would say.

      1. Thank you for the answer!

        Do you know if The Beatles are the best selling artist of all time in Argentina? (in album sales)

        1. Counting foreign music not sung in Spanish, they are the very best selling act ever and by a huge margin.

          Counting all sort of acts, disregarding the language, then Luis Miguel is likely to have sold a similar amount or even slightly bigger. That would take some research and no doubt that Luis Miguel will eventually be covered on Chartmasters.

          Julio Iglesias and Sandro (local singer) are both very strong selling artists, but highly unlikely to rival The Beatles in albums sales.

          So The Beatles are likely to be either the very best selling act in Argentina or the second best selling, easily the best selling non-Spanish act.

    1. Yes I can’t see either topping The Beatles. I’d also imagine that while MJ (if analysed) will not be an easy or quick task to undertake, Presley (if analysed) would be an absolute nightmare given the plethora of different titles released under his name, globally and locally. I certainly wouldn’t like to undertake the that mission lol

  3. I appreciate your work. Thanks for showing how amazingly well the Fab Four did! The orphan album is just so massive, wow!

    I am hoping for you to finally cover Mariah Carey for her birthday on the 27th of March! See ya!

  4. I was wondering, have you tried putting these figures on Wikipedia, I know the editors there are pretty strict but if these figures are correct (or at least in the same ballpark) then why not put them there?

  5. Very interesting reading and historical overview. Enormous amount of work and documentation are involved here.
    Anyway, I am very surprise by the amount of record sold in south america, especially if the sixties and seventies are concerned.
    This is what I found in Cashbox 1968-7-6 :
    “Sales figures in Argentina remained at the same level of 66/67, with strong hits selling between 60.000 and 100.000 (singles), LP’s ranging from 30.000 to 60.000 and many best sellers lits not surpassing the 15.000 mark.”
    This is about the same than Spain when per hit “Delilah” by Tom Jones did 125.000.

    1. Hi Grendizer!

      In all countries, including in Latin America, sales during the 60s represent only a small fraction of their albums sales to date. Their albums have been tremendous catalog sellers ever since the first day.

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