As seen with the example of the Beatles, today weight of Spotify is steadily increasing, representing as much as 63,5% of overall streams on their example. The Swedish giant recently announced they broke the 50-million barrier of paid subscribers.
We will keep that ratio Spotify-All Audio Streaming services updated as much as possible, especially when next IFPI RIN comes out next month covering 2016 Global market. For now, we will be sticking with this 63,5% rate.
What is this section about? Here we will be reviewing streams from all songs and all albums of today artist, converting each of them into equivalent album sales. The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – pre-fame Recordings
Streaming numbers for those two albums ain’t that bad. Since they sold as catalog items exclusively, they had no hit back in the day. This is still the weakness of those records which contain no song reaching even 2 million plays. Obviously, it negatively impacts their potential in terms of equivalent album sales, ending on 8,000 and 15,000 units respectively.