Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.
The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
NB: as we now switched to 2017, Chartmasters.org is going to update the ratio used on this methodology as soon as official market information from IFPI gets published in order to maintain the relevancy of all figures.
Streaming Part 1 – Pure Years
The passing of Whitney Houston happened before the streaming explosion, thus there isn’t that much artificial inflation on those numbers.
Her first two albums remain quite popular, both with solid hits. How Will I Know is closing in 50 million while Saving All My Love For You and Greatest Love Of All combine for over 45 million. All told, the Whitney Houston LP gets 193,000 equivalent album sales from streaming of its songs.
Whitney records an even bigger 224,000 units, largely thanks to the huge smash I Wanna Dance With Somebody which will soon break 100 million.
The lack of love given to I’m Your Baby Tonight tracks is confirmed with its pretty poor overall results. No song from it hits 10 million.