CSPC: The Weeknd Popularity Analysis

Spotify Mobile

Streaming Sales

The below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in the IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

The equivalent album sales is the division of the comprehensive streaming figure by 1500, as is now the norm in the new industry model.

Streaming Part 1 – Mixtaping Hits

Due to it combining three mixtapes, Trilogy runs for as many as 30 tracks and 159 minutes. Released before the streaming explosion, the package still proves to be insanely attractive as every single song tops 8 million plays, 29 of which are on 9,7 million or more.

Such an outstanding consistency is translated into 748,000 equivalent album sales in spite of the lack of a truly big hit.

Kiss Land suffers from having far less songs as on a per-song basis. Still, it is impressive as well with every track over 14,8 million.

5 thoughts on “CSPC: The Weeknd Popularity Analysis”

  1. Considering that The Weekend only achieved his breakthrough less than 3 years ago, his results are pretty impressive! Also, Starboy with almost 2m copies in one week is amazing, and will increase a lot with the upcoming holdiday season.

    I imagine acts that have debuted or broke through in these past few years (eg. Ariana Grande) will have similar sales distribution as The Weekend (streaming taking up large portion of their sales, with rather weak album sales)

    Once again, fantastic job MJD! I really hope you’d do an analysis on Tupac soon, considering he’ll have a biopic coming out soon and the fact that you haven’t done any analysis on rappers (aside from Eminem). Though a majority of sales will mainly be focused on North America, it would be interesting to see how the late legend has achieved with his output.

    Looking forward for your next project! Keep up the good work!

  2. Yawn! These newbies’ numbers aren’t impressive AT ALL, most of their sales come from Spotify. Please, make one about Mariah Carey, Kylie Minogue, Christina Aguilera o Prince. That would be more interesting.

    1. Hi LT,

      I’ll have to disagree. Spotify, Wallmart or iTunes, it doesn’t matter. That music gets consumed and brings in money to the music industry now that matters! Within’ one or two years Beauty Behind the Madness will be higher than anything Mariah released in 15 years and higher than anything ever issued by Kylie Minogue so that can’t be overlooked really.

    2. Weeknd’s music videos push almost 1 billion views on youtube, the artists you mention have none in that stratosphere even with many, many more years to soak and accumulate views. It’s only one venue, but it allows you to see numbers in an apples-to-apples comparison to get an idea of scale.

      Catch up bruh, weeknd might be the next MJ

  3. Hi everyone!

    Here are the 4 The Weeknd’s tracks that have generated the most sales:
    1 2015 Can’t Feel My Face [Beauty Behind the Madness] – 2,170,000
    2 2015 The Hills [Beauty Behind the Madness] – 1,890,000
    3 2015 Earned It (Fifty Shades of Grey) [Beauty Behind the Madness] – 1,530,000
    4 2016 Starboy [Starboy] – 1,030,000

    The top 3 comes from “Beautiful Behind the Madness”, which is his the first real success.
    “Starboy” (track) is now #4, but was released in September and the album only in November. We can easily say that this song will go higher in this ranking very soon!

    If you have any questions / remarks, do not hesitate to let a comment!

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