CSPC: The Weeknd Popularity Analysis

Think different!

Original Album Sales – Comments

2012 Trilogy – 950,000
2013 Kiss Land – 450,000
2015 Beauty Behind the Madness – 2,150,000
2016 Starboy – 600,000

Up to 4,15 million albums sold, I would be lying if I say The Weeknd album sales are record breaking. In our day and age, the more than 2 million units moved by Beauty Behind the Madness ain’t bad at all still. More interestingly is the fact all first albums are continuing to sell well which is a positive sign for the future.

Clearly, Starboy hasn’t sold 600,000 units to consumers up to today but this represents the number of copies already sold plus the ones shipped in anticipation for the holiday season. The album will quickly get there.

Of course, we won’t stop on those relatively low album sales as the artist has been making the news for his results on digital formats instead.

5 thoughts on “CSPC: The Weeknd Popularity Analysis”

  1. Considering that The Weekend only achieved his breakthrough less than 3 years ago, his results are pretty impressive! Also, Starboy with almost 2m copies in one week is amazing, and will increase a lot with the upcoming holdiday season.

    I imagine acts that have debuted or broke through in these past few years (eg. Ariana Grande) will have similar sales distribution as The Weekend (streaming taking up large portion of their sales, with rather weak album sales)

    Once again, fantastic job MJD! I really hope you’d do an analysis on Tupac soon, considering he’ll have a biopic coming out soon and the fact that you haven’t done any analysis on rappers (aside from Eminem). Though a majority of sales will mainly be focused on North America, it would be interesting to see how the late legend has achieved with his output.

    Looking forward for your next project! Keep up the good work!

  2. Yawn! These newbies’ numbers aren’t impressive AT ALL, most of their sales come from Spotify. Please, make one about Mariah Carey, Kylie Minogue, Christina Aguilera o Prince. That would be more interesting.

    1. Hi LT,

      I’ll have to disagree. Spotify, Wallmart or iTunes, it doesn’t matter. That music gets consumed and brings in money to the music industry now that matters! Within’ one or two years Beauty Behind the Madness will be higher than anything Mariah released in 15 years and higher than anything ever issued by Kylie Minogue so that can’t be overlooked really.

    2. Weeknd’s music videos push almost 1 billion views on youtube, the artists you mention have none in that stratosphere even with many, many more years to soak and accumulate views. It’s only one venue, but it allows you to see numbers in an apples-to-apples comparison to get an idea of scale.

      Catch up bruh, weeknd might be the next MJ

  3. Hi everyone!

    Here are the 4 The Weeknd’s tracks that have generated the most sales:
    1 2015 Can’t Feel My Face [Beauty Behind the Madness] – 2,170,000
    2 2015 The Hills [Beauty Behind the Madness] – 1,890,000
    3 2015 Earned It (Fifty Shades of Grey) [Beauty Behind the Madness] – 1,530,000
    4 2016 Starboy [Starboy] – 1,030,000

    The top 3 comes from “Beautiful Behind the Madness”, which is his the first real success.
    “Starboy” (track) is now #4, but was released in September and the album only in November. We can easily say that this song will go higher in this ranking very soon!

    If you have any questions / remarks, do not hesitate to let a comment!

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