CSPC: The Weeknd Popularity Analysis

Streaming Part 2 – Success Was The Same

With Beauty Behind the Madness, The Weeknd entered the club of big music stars. The album is ridiculously consistent with all songs over 31,4 million plays, but also impresses with a top 3 of songs that averages more than 550 million streams a piece. No doubt why the set was named Spotify’s Global #1 Album of 2015.

In terms of equivalent album sales, this represents nearly 4,6 million units, more than twice as much as the original album sales.

Available for a mere 8 days, Starboy achieves superb results. The title track, used as the leading single had more time to amass streams, being up to 320 million already. All tracks are just incredibly strong though with each of them over 8 million. It won’t be long before they all top 10 million. One may notice how many songs the album contains – 18. This is the same number of tracks Purpose by Justin Bieber had. Views by Drake raised the bar even more with 20 songs, roughly twice as many as most popular albums from the 90s. In an era where artists and majors are paid per song streamed, instead of per album sold, the more songs an album has the more profitable it will be.

5 thoughts on “CSPC: The Weeknd Popularity Analysis”

  1. Considering that The Weekend only achieved his breakthrough less than 3 years ago, his results are pretty impressive! Also, Starboy with almost 2m copies in one week is amazing, and will increase a lot with the upcoming holdiday season.

    I imagine acts that have debuted or broke through in these past few years (eg. Ariana Grande) will have similar sales distribution as The Weekend (streaming taking up large portion of their sales, with rather weak album sales)

    Once again, fantastic job MJD! I really hope you’d do an analysis on Tupac soon, considering he’ll have a biopic coming out soon and the fact that you haven’t done any analysis on rappers (aside from Eminem). Though a majority of sales will mainly be focused on North America, it would be interesting to see how the late legend has achieved with his output.

    Looking forward for your next project! Keep up the good work!

  2. Yawn! These newbies’ numbers aren’t impressive AT ALL, most of their sales come from Spotify. Please, make one about Mariah Carey, Kylie Minogue, Christina Aguilera o Prince. That would be more interesting.

    1. Hi LT,

      I’ll have to disagree. Spotify, Wallmart or iTunes, it doesn’t matter. That music gets consumed and brings in money to the music industry now that matters! Within’ one or two years Beauty Behind the Madness will be higher than anything Mariah released in 15 years and higher than anything ever issued by Kylie Minogue so that can’t be overlooked really.

    2. Weeknd’s music videos push almost 1 billion views on youtube, the artists you mention have none in that stratosphere even with many, many more years to soak and accumulate views. It’s only one venue, but it allows you to see numbers in an apples-to-apples comparison to get an idea of scale.

      Catch up bruh, weeknd might be the next MJ

  3. Hi everyone!

    Here are the 4 The Weeknd’s tracks that have generated the most sales:
    1 2015 Can’t Feel My Face [Beauty Behind the Madness] – 2,170,000
    2 2015 The Hills [Beauty Behind the Madness] – 1,890,000
    3 2015 Earned It (Fifty Shades of Grey) [Beauty Behind the Madness] – 1,530,000
    4 2016 Starboy [Starboy] – 1,030,000

    The top 3 comes from “Beautiful Behind the Madness”, which is his the first real success.
    “Starboy” (track) is now #4, but was released in September and the album only in November. We can easily say that this song will go higher in this ranking very soon!

    If you have any questions / remarks, do not hesitate to let a comment!

Leave a Reply

Your email address will not be published. Required fields are marked *