CSPC: Shakira Popularity Analysis

^uk^ Shakira's little accident

Someway, Shakira got bigger than her world. From her birth in Barranquilla, Colombia, to her dominant position in the music industry from 2001, the Latin star pushed her success to the limit.

It wasn’t always easy. She started with two anonymous albums, Magia and Peligro when she was only a teenager. Those two records will be ignored in this study as they hardly sold a thing and got removed from the market for decades on the demand of the artist herself. With her 1995 third album Pies Descalzos Shakira hasn’t only got successful, she became massive, huge enough to cross over boundaries of Latin America. Following effort was so strong too that breaking the world main audience was inevitable. This unstoppable rise to the top reached its peak with 2001 set Laundry Service and it’s cult single Whenever, Wherever. It was already 15 years ago, on Billboard issue dated December 15 2001, when that song jumped into the Top 10 of the US Hot 100. Her first, not her last.

Her special nature makes it harder to compare her success with other pop stars. Shakira continues to release most of her material in Spanish along with English versions. Of course, as popular as she may be in Latin countries, those are still fairly weaker markets than English-speaking ones.  So, when taking into account everything, how does she perform against the US / UK pop stars? Thanks to the Commensurate Sales to Popularity Concept we will be able to answer those questions.

As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple as it only consists in merging every sales from all formats an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Shakira album sold. Then, we will check sales of each track from those albums on each format – physical, download and streaming. To complete the study, we will study sales of the all compilations, live albums and music videos she dropped. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the Latina legend career results.

Let’s go!

10 thoughts on “CSPC: Shakira Popularity Analysis”

  1. Hi everyone!

    Here are the 15 Shakira’s tracks that have generated the most sales:

    1 2001 Whenever, Wherever / Suerte [Laundry Service] – 8,880,000
    2 2005 Hips Don’t Lie / Sera Sera [Oral Fixation, Vol. 2] – 6,380,000
    3 2001 Underneath Your Clothes [Laundry Service] – 3,890,000
    4 2005 La Tortura [Fijación Oral, Vol. 1] – 3,010,000
    5 2010 Waka Waka (This Time for Africa) / Waka Waka (Esto for Africa) [Sale el Sol  ] – 2,470,000
    6 1998 Inevitable [Dónde Están los Ladrones?] – 1,990,000
    7 2001 Objection (Tango) / Te Aviso, Te Anuncio (Tango) [Laundry Service] – 1,750,000
    8 1998 Ojos Así / Eyes Like Yours [Dónde Están los Ladrones?] – 1,630,000
    9 1995 I Am Here / Estoy Aquí [Pies Descalzos] – 1,570,000
    10 2009 She Wolf / Loba [She Wolf] – 1,490,000
    11 1998 Ciega, Sordomuda [Dónde Están los Ladrones?] – 1,390,000
    12 1995 Antología [Pies Descalzos] – 1,120,000
    13 1998 Si Te Vas [Dónde Están los Ladrones?] – 1,020,000
    14 2014 Can’t Remember to Forget You / Nunca Me Acuerdo de Olvidarte [Shakira] – 960,000
    15 2010 Loca [Sale el Sol  ] – 900,000

    The top 2 shows huge results. Here are other tracks from their respective year (among studied artists):
    2001:
    Alicia Keys – Fallin’ [Songs in A Minor] – 9,620,000
    Shakira – Whenever, Wherever / Suerte [Laundry Service] – 8,880,000
    Enrique Iglesias – Hero [Escape] – 6,900,000
    2005:
    Coldplay – Fix You [X&Y] – 7,660,000
    Shakira – Hips Don’t Lie / Sera Sera [Oral Fixation, Vol. 2] – 6,380,000
    Madonna – Hung Up [Confessions On A Dance Floor] – 5,960,000

    If you have any questions / remarks, do not hesitate to let a comment!

  2. Nice to see a Shakira analysis! Her total is pretty solid, higher than her peers (eg. Alicia Keys) and even Enrique Iglesias!

    I have to admit, i expected Laundry Service to be higher, but i guess it suffered the same fate as Songs In A Minor (etc. lack of relevant releases) though Laundry Service’s physical singles sales are quite impressive!

    I’m more impressed by Dónde Están los Ladrones though! 8,5m is huge for a Spanish album. That’s higher than every Spanish release by Enrique!

    Which artists are you going to analyze next, MJD? I remember you saying you’d do one for David Bowie and Whitney Houston for their anniversaries of their deaths, so looking forward for that!

    Keep up the good work!

  3. Do Kylie Minogue next! Her stans always claim that she is global, yet I’d like to see if she sold more albums than Rihanna (an artist who debuted in the digital era).

    1. I think Kylie’s sale are gonna be lower than her fans expect. I simply cannot see her selling 70 million of albums. Her numbers in the UK and in Australia are very solid. But other than that… well, even Shakira who sings 50% of her music in spanish is above her in places like France and Germany.

    1. Hello RyanS,
      You can be sure that Michael Jackson will be studied soon!
      You’re right, The Beatles are the best selling act. I am not sure that Jackson (as a solo singer, not counting the Jackson 5) is the second, Elvis is a very serious candidate to this rank too.
      The answer will be given in the next few months, when these two legendary singers will be studied!

  4. Hello Anthony Blanchard Merry Christmas !!!
    Apart Destiny’s Child and Beyoncé, you know that if you will analyze some famous group just like the Beatles ?

  5. Sad to see Shakira’s strongest markets (Latin America, India, Middle east) dont have decent chart and certification systems.

    *There was a source by IFPI MEA around 2010 that showed her album sales in Egypt+the middle east and her total career sales were over 1 million in there.
    *Pies Descalzos, for example is the bestselling album of history in Colombia with over 1.2 million units, being certified “Prism Diamond” by ASINCOL.
    *Waka Waka sold 300.000 downloads in just 2 weeks in India
    *Sale el sol was sold in kiosks and during Shakira’s 2011 tour, sold over 80.000 in Paraguay and it was later reported by billboard it sold 250.000+ in Argentina, Chile, Paraguay and Uruguay.
    *Her “Donde estan los ladrones” and Laundry Service sales in Turkey were over 300.000

    And the list goes on and on in countries where for most artists, since they depend mostly on US/UK sales, its accurate to ignore numbers, but not for Shakira.

    Unfortunately most of the links are now broken after many years, still, some numbers remain in some forum thread compilations of sourced- sales numbers.
    http://classic.atrl.net/forums/showthread.php?t=93032
    https://www.ukmix.org/forums/viewtopic.php?f=24&t=50479&start=25
    https://www.ukmix.org/forums/viewtopic.php?p=4066709
    http://www.billboard.com/bbbiz/content_display/industry/news/e3ifa81d8937706f99f924498168a31ca4d

    Thanks for the analysis.
    Not happy with it tho, and not accurate AT ALL, but Thanks

    1. Hi Lu,

      I’m sorry to say this is your list of claims that is widely inaccurate. I have been through most of them many years ago, they are only old myths. As an example, there is near no downloads at all in India, in 2010 IFPI, it was a market counted into the “Other” formats category for digital, a market with album downloads too, yet it was a mere $3 million market, how do you want Waka Wka to sell 300k in 2 weeks? The Colombian claim for PD is proved a fake for long, while Turkish sales are already included into IFPI European certifications. Etc etc. There is a reason why you can only track those claims on forums… 😉

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