CSPC: Michael Bublé Popularity Analysis

Spotify Mobile

Streaming Sales

Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.

Streaming Part 1 – Maybe irresponsible, surely successful

Out of those three albums that got released years before the streaming era we can extract three kind of songs.

First, there is some impressive hits. Feeling Good, Home and Everything are all over 50 million streams, a fairly solid showing. Those songs do not have much to envy pop stars big catalog hits. Second, there is moderate hits which include Sway, Save the Last Dance for Me, Me and Mrs. Jones and Lost. Third, there is all remaining album tracks. Each and every song from those three albums crack the 2 million mark, way better than results of various classic rock albums. Those figures testify that streaming isn’t only for pop stars, a Jazz crooner can perfectly achieve a sizeable success there.

5 thoughts on “CSPC: Michael Bublé Popularity Analysis”

  1. Nice work MJD! Buble’s total results are quite impressive, surprassing the likes of other big pop stars.

    Also, i noticed you haven’t done a CSPC analysis on one certain act-Female groups! Hence, i hope you will do one for TLC🙏🏽 CrazySexyCool was one of the biggest R&B albums of the 90’s with multiple successful singles. Moreover, Fanmail was a nice comeback after their 5-year hiatus. I also wonder how they compare to other R&B acts (eg. Alicia Keys)

    Keep up the good work!

  2. Hi everyone!

    Here are the 10 Michael Bublé’s tracks that have generated the most sales:
    1 2005 Home [It’s Time] – 4,000,000
    2 2007 Everything [Call Me Irresponsible] – 3,860,000
    3 2009 Haven’t Met You Yet [Crazy Love] – 3,650,000
    4 2005 Feeling Good [It’s Time] – 3,630,000
    5 2011 It’s Beginning to Look a Lot Like Christmas [Christmas] – 1,850,000
    6 2011 White Christmas [Christmas] – 1,750,000
    7 2003 Sway [Michael Bublé] – 1,650,000
    8 2003 Fever [Michael Bublé] – 1,530,000
    9 2007 Lost [Call Me Irresponsible] – 1,380,000
    10 2011 All I Want for Christmas Is You [Christmas] – 1,000,000

    An interesting thing there: “Christmas” is the biggest Bublé’s album, but no track from it is in his top4 most successful tracks.

    If you have any questions / remarks, do not hesitate to let a comment!

  3. Hi MJD,

    just wondering with various countries beginning to count streaming into their singles and albums certification, will there be double counting?

    Thanks!

    1. Hi Jeff!

      No, I’m following as closely as possible every chart to avoid such issues. For example, when a single goes 4xP in Italy for 200,000 downloads plus streamings, I check the share of both formats in the country to extract an estimate of downloads only. As downloads are truly disappearing now and should be gone soon, it won’t be a problem for long.

      I do just about the same for albums. If you check my UK album sales for all artists, you will notice shipment figures I put for last Coldplay, Justin Bieber or Drake albums were much lower than OCC figures, because I removed streaming from them. This is of course to avoid double counting as I’m already factoring in streaming in the dedicated part of each article!

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