Rated this year as the most powerful women in the industry a few months ago by Fortune magazine, Beyoncé has been growing a lot since the days of No, No, No hit single way back in 1998 with the Destiny’s Child. Most powerful doesn’t necessarily mean best selling artist though so how the diva stands in comparison to her peers in that field?
It all started in a very standard way with a string of successful eras with her group from 1998 to 2001. During that period, she met and started to date Jay-Z that she married in 2008. Retrospectively, this meeting can be regarded as a tremendous event for the music industry as a whole. The relationship obviously brought several key hits to Beyoncé but the pair combined powers also enabled them to invest in various brands from the Brooklyn Nets to TIDAL, developing more and more their status as business powerhouses.
Among the very top selling albums of the last 20 years though, it is all about Adele, Eminem or Britney Spears with no records from the Destiny’s Child, Beyoncé or Jay-Z. Does that mean the couple is primarily successful as business associates rather than artists? Well, maybe that’s going too far. We will be using the Commensurate Sales to Popularity Concept to fully define where the truth stands, how big Beyoncé is, also comparing her to the Destiny’s Child.
As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple as it only consists in merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Destiny’s Child and Beyoncé album sold. Then, we will check sales of each track from those albums on each format – physical, downloads and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will analyze sales of the all compilations, live albums and music videos they dropped. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the R&B legends career results.