France Album Sales: Mylène Farmer

Monkey Me (2013) Era

More and more #1s. Only one single that time, the lead one A L’Ombre as the – very late – inclusion of digital sales made it harder to top the Singles Chart with physical sales due to fans. In fact, after hitting #1, the single dropped to #21 the following week. Monkey Me single went #3 before collapsing to #61 while Je Te Dis Tout went #3 too before dropping to #45. The healthier market made clear what was already obvious for several years – chart peaks of Mylène Farmer singles were travesty results.

Monkey Me album too performed very exactly like its predecessors with a strong #1 debut and then fast drops. It sold more than 300,000 units after only one month of sales.

An interesting point is that the artist sales were getting so much frontloaded that her releases started to come out closer and closer to Christmas to set an extensive promotion within’ the hottest calendar period. As unreal as it seems, this was also done to enable fans buy multiple copies of her albums, for them and to offer as gifts. A music industry standard is to release albums at the latest in mid-November to benefit from the full Christmas season and let the single establish itself in radio. Mylène Farmer specific sales pattern led her label to release each 2009-2011 releases N°5 On Tour, Bleu Noir and 2001-2011 in the first week of December, 2012 release Monkey Me came out in the second week of December. 2013 release Timeless 2013 was even more extreme coming out in the third week of December just in time for Christmas. It debuted at #2, collapsed and completed its run at 160,000 units.

Top 3 Most Streamed Tracks on Spotify
  1. Monkey Me – 520,000
  2. A L’Ombre – 418,000
  3. Elle A Dit – 252,000

14 thoughts on “France Album Sales: Mylène Farmer”

  1. Hi dear MJD !!!

    Congratulations again for the website and also for the analysis carried for France Album Sales of Mylène Farmer.
    Then I would like to know if this week you analyze some singer or group, maybe you will analyze the CSPC of the Rolling Stones !!!

    1. Hello Anthony,

      I won’t kill the fun by saying who it concerns, but yes a CSPC analysis is ongoing! Not sure it will be of most interest for you as it is about a recent solo act 😉

      The Rolling Stones CSPC article will come out at the same time as their new album!

      1. Of course dear MJD, I believe will be analized one of Drake, Sia, Alicia Keys and Robbie Williams. Then I’m interested in all the artists that you analyze, it is true, I have my preferences for the groups and for the music of the 60 ‘, 70’, 80 ‘ but I am a lover of records sold for each artist as their own you !!!

  2. These articles are great. Thank you so much. Concerning the quantity of albums sold worldwide, I heard like 30 mio. Correct, possible ?

    1. Hello Florence!

      Thanks for your nice words! There is many legends about Mylène Farmer album sales in various countries like Japan but most of them are false. For example, in that specific country where she is supposed to be a superstar as per various French Medias, she never entered the Top 300 Album Chart.

      She did break into Russian market, but ironically that’s a small one, very few legal copies are sold there. Of course, there is French-speaking countries outsold France where she did sell some records. Innamoramento got certified for 200,000 units sold abroad in late 2001, when it had topped 1 million in France. If we follow that pattern that would mean about two and a half million sold elsewhere, while going deeper into analysis would provide better results, from 2 to 3 million is likely the correct ballpark.

      At 14-15 million, we are still very far from 30 million. Claims are often made on cumulative record sales yet. Adding 7 to 8 million singles – again, would require deeper analysis – a couple of million music videos plus digital sales plus duplicating all discs sales like Les Mots which is a 2CD set, we get close to 30 million overall. As I often stated though, while this is an efficient communication trick, I don’t think all sales of all formats are worth being added together without weighting properly each type of record.

  3. it is safe to say that she is the 2nd best selling female in france after celine dion right?
    btw off the top of your head how many male singers sold more than celine in france? i assume johnny hallyday, jean jacques goldman for sure, anyone else?

    1. Hi Pat!

      I assume you refer to album sales. Hallyday is safely ahead, Michel Sardou too. Then both Goldman and Cabrel are close enough to require additional study in order to rank them. If you include singles, the later has no chance though.

      Indeed, among female singers, Celine and Mylène are at 1/2 in terms of album sales!

      1. yes i was referring to albums and i thought of cabrel and sardou but didn’t think they would be close or in sardou’s case way ahead. i need to look at sardou’s discography closer. i can’t wait for their sales in france posts.
        man your work is fantastic, for anyone who loves numbers and putting numbers in perspective, this is heaven!!

    1. Hello Djouahra!

      I mentioned from 2 to 3 million, which isn’t exactly the same thing 😀

      She sold routinely 8-10% of her French sales in Belgium, some 3-5% is Switzerland and about the same in Germany / Netherlands / Scandinavia. Using the average for each area, this brings 17% of 12 million additional sales, which equals to slightly more than 2 million.

      Then, one need to consider her sales in Russia – some recent albums sold as much as 10% of their French sales there – and the few units she sold in the likes Canada or Japan. All in all, that will sum up to around 2,5 million. As it involves shares calculations rather than albums-specific estimates, I prefered sticking with a ballpark, e.g. 2 to 3 million 😉

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