CSPC: Drake Popularity Analysis

Streaming Part 3 – Viewing Success

cspcdrakepart4

While the consistency doesn’t change much from previous albums, the novelty on Views is the terrific hits it contains. Of course, all his previous albums had hits but since they came out before the streaming era, they accumulated plays only as catalog songs, being played among their albums quite often. Views got released this year with streaming being already massive when the likes Hotline Bling and Too Good were first issued. Both together are close to 1 billion streams, a figure One Dance will eclipse on its own sooner than later. How incredible is that feat? Well, just know the song is poised to be quite simply the first one ever to reach this milestone at Spotify.

Unsurprisingly, such massive streaming success means massive album sales equivalent, a mind-blowing 5,36 million in this case.

8 thoughts on “CSPC: Drake Popularity Analysis”

  1. Hi dear MJD !!!

    Congratulations for CSPC analysis Drake,it is amazing to see how Drake as studio album sold only 14.3 milion with an average of 2 million for each album and then see who has sold about 131 million digital singles, that huge difference.
    Then after CSPC analysis of Drake, I would like to know if you will analyze some group of the 60′, 70′, 80′, you know I’m a great lover of rock music and the great rock bands !!!

    1. Hi Anthony!

      Next act coming is a rock band from the 80s to date, a career similar, on a lower scale, to the one of U2. I’ll let you guess 😉

      1. Hi MJD !!!

        I think that are a rock band of the 80′ between Bon Jovi, R.E.M., Red Hot Chili Peppers, Iron Maiden, Def Leppard, Duran Duran.
        Are They one of these groups ?

  2. Hi everyone!

    Here are the 10 Drake’s tracks that have generated the most sales:
    1 2016 One Dance [Views] – 2,800,000
    2 2016 Hotline Bling [Views] – 1,820,000
    3 2013 Hold On, We’re Going Home [Nothing Was the Same] – 1,560,000
    4 2016 Work [Orphan] – 1,370,000
    5 2016 Too Good [Views] – 1,240,000
    6 2011 Take Care [Take Care] – 1,150,000
    7 2015 Jumpman [What a Time to Be Alive] – 1000,000
    8 2010 Best I Ever Had [So Far Gone] – 980,000
    9 2011 The Motto [Take Care] – 930,000
    10 2013 Started from the Bottom [Nothing Was the Same] – 860,000

    Only “One Dance” crossed the 2m limit, greatly helped by massive streaming, which represents 1.6m sales!

    If you have any questions / remarks, do not hesitate to let a comment!

    1. Thanks for the list. One Dance is truly his biggest hit song. Can you also post Justin Bieber’s 10 best selling singles on his chart analysis comments?

  3. Drake albums views has around 3.2 billion streams on spotfy, using the formula 3.2B/1.500 = would be around 2.15 million.

    I thought the numbers was the total (just like 3.2B for Drake)/1.500.

    Isn’t this the way they doing on oficial charts?

    1. Hello Anastasia!

      The answer is on the fact that Spotify isn’t the only Streaming platform. Explanation from the page 12:
      Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

      The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.

  4. I disagree with this “A pure Rap artist, he managed to cross over the general audience thanks to this most recent effort that opened him the door of many countries he had yet to explore. Selling routinely 2,5 million units of his studio LPs to core rap fans is already way more impressive”.

    Drake was never a “pure rap artist” only selling to rap fans. Moreover, he is a rapper and a singer at the same time, probably his most distinctive characteristic. And he has such a mainstream appeal, that’s what makes him so successful. He can sell outside the hip hip core world since day 1.

Leave a Reply

Your email address will not be published. Required fields are marked *