Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.
The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – Breaking Over
Both So Far Gone and Thank Me Later came out and were over before the streaming era. This isn’t very visible considering their numbers that are better than many recent albums. Almost all their tracks are over 10 million plays, a figure usually achieved to big hits for most artists. Speaking of big hits, there is no track really truly high though which prevent equivalent album sales to be even higher even if at 257,000 and 481,000 units respectively they are still quite impressive.