CSPC: Drake Popularity Analysis

Itunes

Digital Singles Sales

If our Canadian rapper sold no physical singles it’s not being he isn’t able to sell singles but more due to his era being massively downloads-dominated. He is no exception with a tremendous total of 131 million such units sold.

This figure may seem unreal considering his top singles are around 5 million units. His consistency and his activity over many years have been unmatched yet. In fact, Drake is already the artist with the most entries in the US Hot 100 Singes Chart, an all-time record. He took that incredible distinction when he reached 126 charting hits in August 2016 – a mere seven years after his debut.

As a reminder, the weighting is done with a 10 to 1 ratio between one album and one digital single.

So Far Gone (2009) – 700,000 equivalent albums

Best I Ever Had – 4,200,000
Successful – 800,000
I’m Goin’ In – 1,500,000
Remaining tracks – 500,000

Thank Me Later (2010) – 1,040,000 equivalent albums

Over – 2,300,000
Find Your Love – 2,600,000
Miss Me – 1,100,000
Fancy – 1,100,000
Thank Me Now – 2,000,000
Remaining tracks – 1,300,000

Take Care (2011) – 2,020,000 equivalent albums

Marvins Room – 1,400,000
Headlines – 3,000,000
Make Me Proud – 1,800,000
The Motto – 4,400,000
Take Care – 4,000,000
HYFR (Hell Ya Fucking Right) – 1,300,000
Crew Love – 900,000
Shot for Me – 700,000
Remaining tracks – 2,700,000

Nothing Was the Same (2013) – 1,240,000 equivalent albums

Started from the Bottom – 3,100,000
Hold On, We’re Going Home – 4,400,000
All Me – 1,300,000
The Language – 700,000
Remaining tracks – 2,900,000

If You’re Reading This It’s Too Late (2015) – 380,000 equivalent albums

Energy – 1,000,000
Know Yourself – 600,000
Legend – 500,000
10 Bands – 400,000
Remaining tracks – 1,300,000

What A Time To Live In (2015) – 250,000 equivalent albums

Jumpman – 1,500,000
Big Rings – 500,000
Remaining tracks – 500,000

Views (2016) – 1,300,000 equivalent albums

Hotline Bling – 3,800,000
One Dance – 3,900,000
Pop Style – 800,000
Controlla – 900,000
Too Good – 1,200,000
Remaining tracks – 2,400,000

Orphan Album – 6,150,000 equivalent albums

Forever – 5,400,000
BedRock – 3,600,000
0 to 100 / The Catch Up – 1,300,000
Back to Back – 800,000
Right Hand – 700,000
Summer Sixteen – 700,000
Money to Blow – 1,200,000
Say Something – 800,000
I Invented Sex – 500,000
Right Above It – 3,000,000
Aston Martin Music – 1,100,000
What’s My Name? – 5,000,000
Fall for Your Type – 500,000
Moment 4 Life – 2,500,000
I’m on One – 2,000,000
She Will – 1,500,000
No Lie – 1,000,000
Pop That – 1,400,000
Fuckin’ Problems – 2,800,000
Poetic Justice – 800,000
Love Me – 2,500,000
No New Friends – 900,000
Who Do You Love? – 600,000
Trophies – 800,000
Believe Me – 800,000
Recognize – 500,000
Tuesday – 1,400,000
Only – 1,800,000
Truffle Butter – 1,400,000
Blessings – 800,000
R.I.C.O. – 400,000
Where Ya At – 600,000
Work – 3,000,000
For Free – 800,000
In the Morning – 800,000
Gonorrhea – 800,000
Remaining tracks – 7,000,000

8 thoughts on “CSPC: Drake Popularity Analysis”

  1. Hi dear MJD !!!

    Congratulations for CSPC analysis Drake,it is amazing to see how Drake as studio album sold only 14.3 milion with an average of 2 million for each album and then see who has sold about 131 million digital singles, that huge difference.
    Then after CSPC analysis of Drake, I would like to know if you will analyze some group of the 60′, 70′, 80′, you know I’m a great lover of rock music and the great rock bands !!!

    1. Hi Anthony!

      Next act coming is a rock band from the 80s to date, a career similar, on a lower scale, to the one of U2. I’ll let you guess 😉

      1. Hi MJD !!!

        I think that are a rock band of the 80′ between Bon Jovi, R.E.M., Red Hot Chili Peppers, Iron Maiden, Def Leppard, Duran Duran.
        Are They one of these groups ?

  2. Hi everyone!

    Here are the 10 Drake’s tracks that have generated the most sales:
    1 2016 One Dance [Views] – 2,800,000
    2 2016 Hotline Bling [Views] – 1,820,000
    3 2013 Hold On, We’re Going Home [Nothing Was the Same] – 1,560,000
    4 2016 Work [Orphan] – 1,370,000
    5 2016 Too Good [Views] – 1,240,000
    6 2011 Take Care [Take Care] – 1,150,000
    7 2015 Jumpman [What a Time to Be Alive] – 1000,000
    8 2010 Best I Ever Had [So Far Gone] – 980,000
    9 2011 The Motto [Take Care] – 930,000
    10 2013 Started from the Bottom [Nothing Was the Same] – 860,000

    Only “One Dance” crossed the 2m limit, greatly helped by massive streaming, which represents 1.6m sales!

    If you have any questions / remarks, do not hesitate to let a comment!

    1. Thanks for the list. One Dance is truly his biggest hit song. Can you also post Justin Bieber’s 10 best selling singles on his chart analysis comments?

  3. Drake albums views has around 3.2 billion streams on spotfy, using the formula 3.2B/1.500 = would be around 2.15 million.

    I thought the numbers was the total (just like 3.2B for Drake)/1.500.

    Isn’t this the way they doing on oficial charts?

    1. Hello Anastasia!

      The answer is on the fact that Spotify isn’t the only Streaming platform. Explanation from the page 12:
      Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

      The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.

  4. I disagree with this “A pure Rap artist, he managed to cross over the general audience thanks to this most recent effort that opened him the door of many countries he had yet to explore. Selling routinely 2,5 million units of his studio LPs to core rap fans is already way more impressive”.

    Drake was never a “pure rap artist” only selling to rap fans. Moreover, he is a rapper and a singer at the same time, probably his most distinctive characteristic. And he has such a mainstream appeal, that’s what makes him so successful. He can sell outside the hip hip core world since day 1.

Leave a Reply

Your email address will not be published. Required fields are marked *