Original Album Sales – Comments
2001 Songs in A Minor – 12,600,000
2004 The Diary of Alicia Keys – 8,000,000
2007 As I Am – 6,400,000
2009 The Element of Freedom – 4,000,000
2012 Girl on Fire – 1,800,000
2016 Here – 160,000
Considering how little exposure R&B acts are used to get outside of the US, the total of 33 million studio albums sold including more than 14 million abroad is quite impressive.
Obviously, the curve is constantly going down but up to The Element Of Freedom each Alicia Keys album was able to retain at least 60% of its immediate predecessor sales. Considering how much the album market collapsed during this period, one may wonder in which proportion those sales decreases were due to lower overall appeal of her material or if they were only due to buyers translating into an other format of consumption. Guess what? We will be answering just that within’ the next pages.
The same question may be raised for Girl On Fire. Although much weaker than previous albums in terms of pure album sales, by late 2012 many people had already moved to other formats, which can explain such a drop. We will also be studying very first results of her last record Here too, although the incredible figures it has been moving so far will be hard to compensate in the streaming format. While 160,000 units is already a pretty weak tally, it must be said those are estimated shipments, half of those units are yet to be sold within’ consumers. In all likelihood that total will be reached but second week drops are being so bad that expecting more is being optimistic. In the past, Alicia Keys came out time to time with an unexpected smash hit though so who knows?