Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
In one word – unbelievable. Released one decade before the streaming explosion, leading catalog hits of those albums which are Yellow, The Scientist and Fix You are all on 240-310 million streams at Spotify. This popularity is just absurd, only challenged by the likes Eminem or… well, only by Eminem. You will also need to check figures carefully to identify an album track under 10 million. The story is the same on YouTube with the aforementioned songs topping 300 million each, plus Clocks which is getting there as I’m writing those lines.
Obviously, such terrific figures build notable equivalent album sales tallies. Parachutes is the lowest album in that aspect and still has moved the equivalent of 578,000 units. A Rush Of Blood to the Head is up to 803,000 copies, on its way to break 1 million during the next months.