Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.
The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – Success Scientists
Coldplay is one more example perfectly illustrating the validity of the Commensurate Sales to Popularity Concept. If you ever wondered why all their first three albums were having very similar catalog sales with A Rush Of Blood To The Head slightly ahead, you get your answer on this table.
While many people are obsessed by TV promotion, the enduring appeal of a song on radio is by very far the main traction of sales. Their streaming figures reveal how incredibly popular track lists of all their albums are, easily explaining why they all succeeded the test of time.
Most of their album tracks top 10 million plays and each of those albums have at least one absolute monster track. Yellow at 166 million, The Scientist at 209 million and Fix You at 203 million and all three among the very top songs of their respective years. They are all so strong that even a cult track like Clocks, which would be the flagship of most acts ever at 114 million, seems not-that-big.
In terms of album sales equivalent, all three albums register from 625,000 to 833,000 sales, an incredible feat for albums released way before the streaming era.