Celine Dion – D’Eux (1995)
Claimed Sales – 10,000,000
Estimated Sales – 7,200,000
More than 7 million is beyond extraordinary for a French-language album, indeed it is quite simply the best selling album ever fitting this category. Still, 10 million is absolutely ludicrous for this album.
A figure raised after the infamous IFPI typo that defined this album as 8xPlatinum in one of their online PDFs – a certification that never happened obviously as it’s not only unrealistic but more importantly never appeared in all yearly published awards – it is now hard to bring some accuracy back. One may consider all exaggerations unnecessary, given the absolutely tremendous success this album met the fake claim was really pointless.
Barbra Streisand, Madonna, Mariah Carey, and Celine Dion. Do you think it is a causality to see mostly divas albums around? Certainly not. Am I aiming to compete them against one another? Certainly not, either. There are two pretty simple reasons which tell why this situation happens.
The first reason is the massive divas’ stans war going on for decades. With so many delusional people battling to put their favorite artist on top, raising the bar of supposed sales more and more has become a daily job. Fans of rock bands are much less concerned by those questions and as such don’t feel the need to feed such myths.
The second reason is less obvious but just as important, it is the weakness of catalog sales of all divas. When a classic rock album up to 9 million starts being reported at 10 million, it is only a matter of time before those 10 million copies are really sold. Most of the old studio albums by divas sold in the 1-50,000 units range per year, in our day and age in the lower part of this range. Thus, adding barely half a million units to real figures will require decades of catalog sales. Many such 10-million myths appeared due to this reason with fans jumping on the argument “the album was on 9 million 10 years ago, it must be on 10-11 million by now!”, well, that would be nice but it isn’t so easy!