CSPC: Metallica Popularity Analysis

Spotify

Streaming Sales

Below table lists Spotify streaming of all songs from the albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.

Streaming Part 1 – Early albums

Metallica's streaming 1

It is with Ride The Lightning and Master Of Puppets where we start to see some actions, both records boosted by some of their first big songs, notably For Whom The Bell Tolls and, of course, the track Master Of Puppets, which gave their third album a title. About 200,000 equivalent albums sold each via streaming according to our CSPC’s approach, two huge totals considering the biggest part of the career is yet to come.

On the other hand, their debut Kill ‘Em All lacks a proper hit singles on its own, unlike the two other albums covered above.

8 thoughts on “CSPC: Metallica Popularity Analysis”

  1. Great work again MJD! Kinda shocked how low their physical single sales are, but their digital sales makes that up. Impressive total as well!

    I hope MJD, that you can analysis on artists that dominated the early 2000s and had big albums like Shakira (Laundry Service), Usher (Confessions), Alicia Keys (Songs In A Minor) or Christina Aguilera (Stripped). Looking forward for the next one.

  2. Great article! However the Australian estimate for Metallica is too low given it was certified 12 x Platinum in june 2015 (840,000) units

    1. Hey Innocent Eyes,

      Good to see you here! Thanks for noticing that. I totally forgot. It has already been corrected.

  3. I just want to thank you for the great research and analysis.

    Metallica’s one of my favorite bands and i’m delighted that the younger generations continue to discover the fantastic material they released from 1983-1991.

    The Black Album is right on Appetite for Destruction’s heels…only 500,000 behind and considering the catalog sales, it’s going to surpass it sooner rather than later.

    1. Btw, in the analysis of the …And Justice For All album (page 5), the sales estimate is 15,000,000 but on the other pages in the article (page 12 and page 23) it’s 15,500,000 which probably means that page 5 is a typo.

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