CSPC: Lady Gaga Popularity Analysis

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Original Album Sales – Comments

2008 The Fame / The Fame Monster – 16,200,000
2011 Born This Way – 6,900,000
2013 Artpop – 2,200,000
2014 Cheek To Cheek – 1,400,000

Starting with such a monster seller as The Fame can be hard to follow up. At 16,2 million without counting both successful side albums The Fame Monster EP and The Remix, Lady Gaga have set the criteria for success insanely high.

Thus, even a great success in our day and age like Born This Way looks someway disappointing despite nearly 7 million albums sold. If Tony Bennett paired Jazz album Cheek To Cheek had obvious excuses to sell in lower amounts, Artpop had none and its 2,2 million sales pale in front of her debut album released only a few years earlier.

With 26,7 million studio albums sold but less than 10% that amount with her last two records, as mentioned in the introduction Lady Gaga should now target a rebound with her upcoming Pop record.

61 thoughts on “CSPC: Lady Gaga Popularity Analysis”

  1. Hey MJD! Great work on Gaga. However, I want to point out that you made a calculation mistake. In page 8, you have The Fame/The Fame Monster at 5,93m equivalent albums, but the total of all those songs add up to 70,8m, so it should be 7,08m album equivalents.

    1. Hello Raffi!

      Thanks a lot for all your very detailed comments that help improving the accuracy of all figures. With the amount of data involved typos end up appearing quite often and your help appears to be incredibly valuable. Figures fixed, & thanks again!

  2. Great sales, she’s done an incredible job!
    But one thing I must point out. There is no way that Artpop and Cheek To Cheek remaining album tracks sold that much. G.U.Y. has not even cracked 100k in the USA and it was the thrid single. Yet you have LOUD remaining album tracks at 700k for example even though they did better than tracks from these albums.

    1. Hello Gwen!

      Although released as a single, G.U.Y. is nowhere near the 3rd best selling song from Artpop. Both Venus and Dope sold way more. The second point you need to consider is that while we tend to heavily focus on US market, Lady Gaga has been selling a massive amount of digital singles in Asia. The last important point is the number of “remaining tracks”. Most songs from Rihanna‘s Loud have been singles, 7 out of 11 are individually mentioned, so this other tracks tally refer to 4 songs only. In the other side, Artpop contains 15 songs out of which 13 are not listed. Cheek To Cheek figure refer to 15 songs, an average of barely more than 50,000 units per song estimated, less than 3 times the estimated tally of Loud remaining songs.

    2. Hey! As you can see its been a year since the last update and a lot has gone on over the past 12 months (Joanne, Super Bowl, etc). Can we please get another update on her discography sales/stats? If not, when will we get another one?

  3. This is really awesome data, thanks for compiling and the analysis.

    As someone who deals with this type of thing often, how rare is it for an artist to forge a giant “comeback” after such a strong decline in sales/streams? I’m a massive Gaga fan and I truly think she’s set all the pieces properly to stage a giant return to glory, but does that happen? I think of artists like Britney, Christina and even Mariah Carey who eventually entered a decline they could never seem to recover from.

    The only contemporary artist I recall going quiet and coming back huge is Beyonce from ‘4’ to ‘Beyonce’ – but I feel even that wasn’t at such a large scale.

    Anyway, thanks!

    1. Hello Brandon!

      First, thanks for the very nice words! As for your question, the norm is indeed to pretty much slow down album after album. There is still many artists who did huge comebacks. Mariah Carey did so with The Emancipation Of Mimi, Madonna too with both Ray Of Light and Confessions On A Dancefloor or even U2 with All That You Can’t Leave Behind. All those albums predecessors sold 3-5 million, which wasn’t better than Artpop 2m+ figure back in the 90s. Green Day too with American Idiot, Eminem with Recovery, AC/DC with Black Ice, Celine Dion with Sans Attendre, P!nk with I’m Not Dead. Actually, there is many examples.

      Success is the result of a two factors multiplication – attractivity and exposition. What’s difficult after a string of albums selling less than their predecessor is that in financial terms the major likely lost money on all of them as production and promotion budgets are set according to the previous album success. Thus, they will tend to take less risks and reduce the promotion budget with following records, which is why many artists never recover as the exposition goes down and down. The attractivity yet is still there, Lady Gaga already proved she has the skills to create attractive songs. She is still fairly young and has still a strong following so if she releases a hit that gets viral on streaming platforms, her major will quickly back her strongly again. She really isn’t lost at all in the area of big selling acts.

      1. Her new album sold 500.000 copies only in USA . That is a great number nowday. Do you consider Joanne a decent comeback, as Circus?

        1. Hi Teen Pop!

          She is still having a decreasing trend overall so I wouldn’t consider it a comeback so far. The album is far from doing bad yet. For now it’s position really in the middle – no flop no smash, it is doing OK.

  4. Hey MJD,

    Any particular reason why the US album sales figures are higher than SoundScan numbers?

    Big fan of your work, keep it up!

    1. Hello RNN!

      The only real question would be why would the US album sales figures NOT be higher than Soundscan numbers? First, Soundscan figures have never been fully comprehensive. Second, nobody seriously following the music industry would consider a retail-only figure rather than shipment to determine album sales. Third, as soon as the only available figures for tons of countries like Germany, Switzerland, Austria, Belgium, Brazil, Argentina and many more are certifications, it is absolutely necessary to consider shipment too when referring to the UK or the UK sales. Adding restricted retail-only sales in one country to a shipment certification of an other country would be very amateur! Consistency is the key word.

  5. Great work on Gaga. She really had such an insane rise with her first era, it’s remarkable how many huge songs there were. The only one that seems below estimates I’ve seen elsewhere is Bad Romance – is it really just 600K ahead of Born This Way? It seemed such a bigger hit (despite missing the US #1).

    1. Hi RyanS!

      Bad Romance was indeed a much bigger hit in North America / Europe than Born This Way. This latter song shifted more than 1 million units in each Japan and South Korea though, much more than Bad Romance, which closed a lot the gap between both songs.

      1. Hi MJD, i love your work here, but I notice in the first page that you had The Fame/The Fame Monster at 4.9M only when TF/TFM sold 4.7m and TFM ep with 8 songs only sold 1.6m in US from BB itself http://www.billboard.com/articles/columns/chart-beat/7334121/ask-billboard-lady-gagas-sales-whats-the-longest-streak-for .. and i think the TFM ep with 8 tracks only is released in a few countries like France which sold 177k.. I hope you can clarify the issue..

        GREAT WORK and thanks for the effort

      2. Hi MJD.. May I ask why Bad Romance is only at 10.8m when 2010 IFPI reported it at 9.7m , I believe it’s sold not only 1M after 7 years..

        and, when are you going to do a Meghan, Kesha and Carly analysis.. I’m so excited for their big songs Tik tok, Call Me Maybe and AATB.. Thank You and more power in your amazing work..

  6. Hi MJD, i love your work here, but I notice in the first page that you had The Fame/The Fame Monster at 4.9M only when TF/TFM sold 4.7m and TFM ep with 8 songs only sold 1.6m in US from BB itself http://www.billboard.com/articles/columns/chart-beat/7334121/ask-billboard-lady-gagas-sales-whats-the-longest-streak-for .. and i think the TFM ep with 8 tracks only is released in a few countries like France which sold 177k.. I hope you can clarify the issue..

    GREAT WORK and thanks for the effort

    1. Hello Cryptique!

      The TFM EP has been accounted for in Compilation category, page 11. As all its songs came from The Fame era, all its sales got attributed into The Fame CSPC total anyway!

  7. Hi MJD.. May I ask why Bad Romance is only at 10.8m when 2010 IFPI reported it at 9.7m , I believe it’s sold not only 1M after 7 years..

    and, when are you going to do a Meghan, Kesha and Carly analysis.. I’m so excited for their big songs Tik tok, Call Me Maybe and AATB.. Thank You and more power in your amazing work..

    1. Hi Cryptique!

      We pointed out already on other articles that 2008-2010 songs that were big in Asia were deflated by my numbers from last summer – we saw the cases of Britney’s Circus as well as Taylor Swift’s Love Story. Rihanna is impacted as well. This is mostly due to Japanese and Korean markets taking off earlier than first believed.

      That’s one of the reason methodology has been recently adjusted for nearly all formats – formulas per country in album sales, extrapolations of physical singles depending on their year of release, global sales of downloads, their ratio compared to albums, the ratio of Spotify on streams, the addition of YouTube. The experience and the numerous distinct cases we met since 1 year enabled to put some light on areas that were remaining a black box up to now. We are now using almost every possible raw data to build total sales, with close to no estimation involved outside of the country-based figures, only cumulative tallies of breakdowns + complex extrapolations on the back of market sizes / year of release / target audience of missing markets.

      Obviously, all flaws identify on first versions of those articles will be fixed when each article gets updated 😉

      1. Hi, great work!
        May I ask, when are you going to update the article with Bad Romance real sales (many sources claim at least 12,000,000 WW, not just 10,8M) and Joanne era ?

        Still great work, yes Gaga had a decline from The Fame/Monster era but it’s totally normal, no one can sell THAT much with every era, Born This Way did amazing too. ARTPOP and Joanne did good, nothing amazing but she’s still one of the main pop stars. Hopefully she can snatch another hit single with her next studio album though.

  8. Thank you for your job!
    Great phenomena like Gaga tend to fall very fast (Spice Girls, Britney, Christina, Avril…), but after almost ten years of career, she is one of the few artists to sell a million album.

    The fame is the biggest album of the last fifteen years after 21?
    How sold joanne?
    When will you update her sales? Joanne sold more than five million records and the fame continued to sell this year.

  9. *Having released her fifth album only a few days ago, Lady Gaga is currently fighting to get back to her hey-days. By 2009, she was widely regarded as the most promising ‘new Madonna‘ sinceBritney Spears one decade earlier. Her album The Fame / The Fame Monster was ridiculously huge. Times are a-changing though and only a few years later she seems to be a has-been for many years. So, new Madonna or new Paula Abdul? Only time can tell.*

    You are very unfair to Lady Gaga. She is one of the few artists who now sell one million albums. That’s an incredible feat for an artist now and more for one that has been in the industry for more than ten years. She will not be as successful as Madonna, but Madonna had much less competition. However, Lady Gaga has had more longevity, consistency and success than Britney and Christina, who had no competition.

    1. You are delusional. 5 years into their careers, Britney released In the Zone and Gaga released “Artpop”, which like MJD pointed out, was a huge flop. 10 years into her career, Britney released Circus. Gaga hasn’t had more longevity than Britney. Let me not even talk about the “success” bit. Not sure about Christina.

      So everyone else had no competition except for Gaga? Please. Madonna’s competition was some of the best selling artists of all time like Whitney, Celine, MJ ect. Britney also had a lot of competition in the early 2000s. (P!nk, Avril, Eminem, Backstreet Boys ect.)

    2. Are you serious? I respect Lady Gaga a lot and, no doubt, she is one of the biggest stars of the last years and she was a phenomenon as big as the spice girls, but she can not compare to Britney.

      The Fame 33 million vs. Baby one more time 31 million: Lady Gaga
      Born this way 12 million vs Oops I did it again 22 million: Britney
      Art Pop 4.2 million vs Britney 12.9 million: Britney
      Joanne: 2.5 million (maximum) vs. In the Zone 11.9 million: Britney

      Blackout, Circus and Femme Fatale are bigger than the last two albums of Lady Gaga. There is no doubt that Britney is superior. However, I think Lady Gaga has already outperformed Katy Perry in both peak and longevity and she is the most successful artist of 2008.

      By the way, I’m surprised that Born this way has only sold 12 million with the new method. At the time, it seemed like an album as successful as teenage dream or loud, and yet, with the sps, these two albums have sold much more. Born this way, in hindsight, was a little flop.

  10. Hi MJD, amazing work, could you please update Bad Romance WW sales when you have the time. Many sources claim that Bad Romance is at 12,000,000WW, which is more than Just Dance (11,500,000) but less than the global smash Poker Face (16,200,000).

    Also, do you know how far is Just Dance from being Diamond certified in the US ? I know it’s 8x platinum but Gaga is really undercertified, ARTPOP was just certified when it has been eligible for 3 years. So Just Dance could be at least 9x platinum in the US (since its last certification is from 2015).

    Oh and it’s just a question but is it possible to include streaming sales to single? Like if Bad Romance is 11x platinum in the US, it means that Bad Romance has AT LEAST 6,000,000 sales from the US only from streaming (since it sold 5,700,000 in the US). Does it mean that Bad Romance sold 12M pure sales WW + 6M (US only), which would mean it sold at the very least 18M (sales + streaming). Is it right or is it wrong ? 😉

    When do you think Joanne era will be included? I know it takes a lot of time, I’m not complaining, it’s just that you’re work is so great that I’d like to read more for Lady Gaga !

    PS: Sorry for the double post, I’ve forgot many questions in the first one !

    1. Hi Henry!

      All sales are listed on their respective categories, it is better to get individual figures for physical sales, digital sales and streams rather than a mix of all that nobody really understand with unclear formulas. I prefer transparent data.

      As for the figure itself, I stated in the past that estimates from mid-2016 were mostly too low for hits from the 2008-2010 era so songs like Bad Romance are poised to climb when fixed.

      Just Dance isn’t going *that* strong nowadays so it is doubtful that a Diamond award is coming very soon although it will get there in the middle-run.

      1. Hi MJD,

        Are you thinking of updating this article soon? It seems like a good time as Gaga’s most recent era has wound down with the end of her North American tour so Joanne could be added to her total, any boost the Super bowl gave her back catalog added and fixing of her 2008-2010 single stats as you mentioned.

  11. Hello!
    It’d be really handy, if you could update the stuff, because Stefani’s new album, titled “Joanne” has just been released, so these stats are kind of outdated now.
    Peace.

  12. Also, don’t make fun of my username!
    It’s very original, but eh, haters gonna hate on it anyways. 🙂

  13. I hope that this article is updated soon. Joanne sold very well in pure sales (1,500,000 according to mediatraffic) and million reasons too (only in one million in the USA).

    Mjd, do you consider that Lady Gaga has stopped her fall with this album?

  14. My estimates
    Joanne: 1.6 M pure worldwide (mediatraffic does not count to all countries)
    Million Reasons: 2 M worldwide (it sold 1 M only in USA)
    Perfect Illusion: 1 M worldwide
    Joanne álbum tracks: 1 M

    750 K from singles. 1.6 M pure albums: 2.4 + streaming: maybe, 3 M worldwide. It’s a little less than Art Pop, but the industry has come down a lot since 2013.

    Her catalog, with the super bowl, has increased a lot and Lady Gaga has increased a lot in streaming since 2016. In addition, this article dont include youtube. So her total should amount to at least 60 million equivalent albums.

    1. Hi Wayne,

      Those figures for Joanne are incredibly inflated – you are setting yourself for a huge disappointment. Her figures will increase when updated, but more thanks to revised figures of her old titles than her newly registered sales. Also, there is no way Gaga is the second most successful female artist of the year.

      1. Top Selling Female Album Artists # 2 – Lady Gaga Digital Songs Artists # 10 –
        Lady Gaga ,according to billboard, was the second most successful woman in albums this year, despite the fact that Joanne is 14 months old. And in digital songs, she was the third woman. If she was not the second artist of the year in general, it’s because her album is country and, logically, it could not be massive there (she still did well, 500M). But in pure sales it is massive. Only in Usa, Joanne has sold 600k. Worldwide, 1.3 (I read in UK mix). Very few artists can sell that at present … Her singles also sold well: Million reasons, one million in pure sales only in USA.

        In fact, she has never failed. She has never had a Blackout, femme fatale or bionic … If art pop was called a failure, it was because Gaga came from a massive album.

        Is there a chance that it will approach 60 million in sps?

        1. Sorry Wayne but your comments are strongly lacking consistency. You say “second most successful woman of 2017”, which transforms now into “her album was the second female album in one country from last December to November”. This isn’t the same argument at all. Cumulatively, Rihanna, Ariana, Selena, Adele and more amassed more SPS units Worldwide than her in 2017. Do not rely on UKmix / ATRL, they barely copy / paste the artificial figures of Mediatraffic. Joanne is at 1 million at best.

          If she “never failed” because her failures were only flops in comparison to her standards, then no artist ever failed in their careers as this is very precisely the definition of a failure. How is Art Pop different from Blackout? This latter album sold more than 30% (CSPC) of its predecessor, every Gaga album did under 40% of its predecessor until Joanne thus according to your own definition and example BTW / Artpop / C2C are all failures.

          1. Thanks for your time. I respect your work and I totally believe in your data, but I do not agree with your reading.

            2.2 M in 2013 (Art Pop) is much more bigger than 2.4 M in 2007 (Blackout). 1 M in 2017 is much more bigger than 1.7 M in 2011 (femme fatale).

            An album that sells a million now is quite an achievement. How many female artists get that? Very very few…

            You’re implying that Joanne is a flop. However, Blackout and Femme Fatale were called flops in all media, quite the opposite of Joanne. This year is considered very successful for Lady Gaga, who was coming from an album that disappointed.

            And if Joanne is a flop, what is Witness??

          2. Hi Wayne,

            First, I haven’t comment on Joanne’s sales. I barely stated its pure sales – 1 million at best – to fix your claim, with no comment on how good or bad that was. Second, I pointed out your lack of consistency and you are doing it again. You either compare figures to one artist’s standards (Blackout) but then when it fits better Gaga’s case you argue with the market state. A flop is gauged as per an artist standards, if tomorrow Adele does 2 million, that would be good for 2017, it would be a disastrous bomb for her. Third, arguying with pure album sales in 2017 is nonsense. It doesn’t matter at all if Joanne outsold or not the Weeknd’s Starboy in pure sales if its SPS total is 2 or 3 times lower, the combined metrics are the only ones which are relevant. Fourth, the “female” thing is rubbish. How does it matter if Ed Sheeran is a man or a woman? If a male / group can sell x millions, then females can too, if Katy Perry flops it is irrelevant to the point.

          1. Stephen, with all my respect,
            that’s absurd. One million in 2017 is much more than 1.7M and 2.4M in 2011 and 2007 respectively. Few artists currently sell a million albums and Lady Gaga has more than 10 years of career. Lady Gaga is having a consistency that Britney could not.

          2. First of all, Joanne is barely at 1 million worldwide, so stop acting like it’s a smash hit, because it clearly isn’t. It did well in the US and bombed pretty much everywhere else in the world. Even in the US it missed the Top 30 on the Billboard 200 Year-End Chart. Second of all, Gaga was 8 years into her career when she released the album, not 10. When Britney was 10 years into her career, she released an album that sold almost 4 million WW and had multiple smash hits. Gaga will never see that kind of success ever again, so you can keep this so-called “longevity” you speak of.

            Femme Fatale was a much bigger era than Joanne. Femme Fatale’s third single, I Wanna Go, spent more weeks inside the Top 10 than Perfect Illusion, Million Reasons and The Cure combined. No song from Joanne charted on the Billboard Hot 100 Year-End Chart despite Million Reasons being the most promoted and most discounted song of the year in America.

            I’m aware pure album sales have dropped a lot since 2011, but that’s what CSPC is for – to compare albums from different market periods, and I’m 100% sure Joanne’s CSPC total will be lower than Circus, Femme Fatale, and Blackout.

    2. Wayne, Mediattrafic doesn’t count all countries but the number of sales give by them includes estimates for all countries of the world. So if they say an album sold 1 million worldwide, their estimates for countries that doesn’t have official charts are included too.

  15. Lady Gaga is the most successful female artist of 2017 with Taylor Swift and her catalog has considerably increased. However her article is more than a year old

  16. I don’t see why her catalog would have increased that much in year and a half. She’s a pop star, not the kind of artist who sells in the long run.

    1. Hi Rell!

      You are correct about pop star not amassing much catalog sales. Singles from 2008-2010 were mostly underestimated during last summer’s estimates for most artists and YouTube was missing that’s why I expect this revision of old sales / streams to provide Gaga more sales than her new material. Her catalog sales will still provide her some sales thanks to ongoing streams.

  17. ####First of all, Joanne is barely at 1 million worldwide, so stop acting like it’s a smash hit, because it clearly isn’t. It did well in the US and bombed pretty much everywhere else in the world. Even in the US it missed the Top 30 on the Billboard 200 Year-End Chart. Second of all, Gaga was 8 years into her career when she released the album, not 10. When Britney was 10 years into her career, she released an album that sold almost 4 million WW and had multiple smash hits. Gaga will never see that kind of success ever again, so you can keep this so-called “longevity” you speak of.

    Femme Fatale was a much bigger era than Joanne. Femme Fatale’s third single, I Wanna Go, spent more weeks inside the Top 10 than Perfect Illusion, Million Reasons and The Cure combined. No song from Joanne charted on the Billboard Hot 100 Year-End Chart despite Million Reasons being the most promoted and most discounted song of the year in America.

    I’m aware pure album sales have dropped a lot since 2011, but that’s what CSPC is for – to compare albums from different market periods, and I’m 100% sure Joanne’s CSPC total will be lower than Circus, Femme Fatale, and Blackout.####

    Stephen, 1 M is impressive in a context that very few artists reach that figure. Gaga was not 8 years old in her career when she released Joanne; she had 9, the same as Britney when she released blackout, which barely exceeded 2M in a context where many albums reached 5M. And Joanne is a country album, that does not connect with what people hear in spotify. If Lady Gaga wants more impressive hits and sales in sps, she just needs a more commercial record.

    MJD explained that Britney’s peaks during 2007 and 2011 are due to her fans. Before it was much easier to be top 10. The rules in billboard were different … Million Reasons was a great success on iTunes. In 2011, undoubtedly, it would have been number one. And perfect illusion, at least, top 3.

    CSPC sales dignify current sales, which are very poor, but it dont reflects what could have sold an album in another context. The contexts are very different … For example, in 1999, there were 5 albums that exceeded 20 million copies easily. How many albums of 20 million copies in cspc has there been lately?

    By the way, Joanne has sold double that Britney Jean and Glory together.

    I like Britney and I recognize that she opened the way for many pop singers in the late 90s, but even MJD would admit that Lady Gaga is being more consistent than her.

    1. Lol, MJD is not a delusional stan, so he definitely wouldn’t say that Gaga has been more consistent than Britney. It’s literally the other way around. I’m sure he would disagree with your biased statements.

      Million Reasons only did decently on iTunes because it was discounted for like 10 weeks (not to mention shoved down the GP’s throat for months at the American Music Awards, Saturday Night Live, Super Bowl, etc). Joanne is NOT a country album. It’s a pop album with some country influences and its only hit single was literally a generic, radio friendly pop ballad. Oh, and she released one of the most generic and trend hopping pop songs of the year (The Cure) but even that only peaked at #39. Let’s face it, Gaga is pretty much a legacy act struggling to get hits only 9 years into her career. Her longevity is almost non-existent lol.

      1 million is good in 2016/2017, I’m not denying that, but it’s not impressive at all. Adele, Taylor Swift, Beyonce, Rihanna, Ariana Grande, Sia, Ed Sheeran, Justin Bieber, Bruno Mars, Eminem, etc are all pulling bigger numbers.

      Gaga’s first single was released in 2008, Joanne came out in 2016. 2008 + 8 = 2016. I’m assuming math isn’t your strongest point, but whatever.

      Joanne was not a more successful era than Blackout, Circus, or FF. Take your stan glasses off and deal with it.

      1. Sorry Stephen, but MJD has confirmed that blackout and femme fatale were big flops many times. However, at no time has she dared to call Joanne to flop. I repeat, a million pure albums in 2017 is a success much larger than two million in 2007 and 1.6 in 2011. How many albums of more than 2 million there in 2007? twenty? How many albums of one million were there in 2017? 5?

        Million Reasons was discounted because currently all the singles are discounted … It was many months on the top 10 of itunes. With the rules of 2011, it would have been a biggeer hit than gimme more or till the world ends.

        1. Hi again Wayne,

          By her 4th album, Britney was selling nearly 40% of her debut album in terms of CSPC, each of her first 7 did at least 13/14% of her debut. By her 4th album, Gaga was failing to hit 5% of her debut album. How on Earth can you point out how she is “consistent” unlike Britney? This is complete nonsense.

          Million Reasons was several months Top 10 of iTunes because this platform is irrelevant nowadays, only used by people over 30 years old who failed to adapt to streaming. In 2011, with the general public using massively iTunes, it would have been luckily to last more than 2 weeks inside the Top 20.

  18. Thank you for answering me. I want to understand what you want to say, but for me the concept of success is another. If, for example, an album has an investment of 5 million dollars and sells one million, it generates 10 million dollars. That is, double the amount invested. Therefore, it would be profitable and a success.

    One question: One million in sps generates the same as one million in pure sales?

    Anyway, following your concept of success, Lady Gaga does not come from Born This way. She comes from Art Pop. Therefore, for her standards, Joanne is a success.

    Another question. Even if Gaga is not as successful as I could consider her, do you agree with Stephen when he says that Britney was more consistent than her? According to what you have put, I would say, at most, less or the same.

    And another question and I finish with my questions forever (I’m very tedious…). When you increase gaga sales, can she reach 60M of albums?

    Thank you very much, MJD. I value your effort explaining everything. I consider as the bigger expert.

    1. Hi Wayne,

      I really don’t mind on how a flop / success is defined, my only point is that it must be consistent for all artists. For example you mention that Joanne is the follow up of Art Pop (or C2C if we consider it), so it did well then. Joanne is likely under half of Art Pop total in SPS while Circus and Femme Fatale were both similarly strong of their respective predecessors, so they are both bigger, relatively speaking, than Joanne. As they are Britney’s 6th and 7th albums while Joanne is Gaga’s 4th pop record, Britney is clearly much more consistent. What’s safe is that no matter if you look at 1) sales in comparison to the artist overall average 2) sales in comparison to its immediate predecessor 3) sales in comparison to the state of the market, all 3 ways of defining a flop / success will tell you that Britney has been much more consistent than Gaga.

      BTW, personaly I do not consider Joanne a complete bomb precisely because it followed Gaga’s trend of disminishing popularity, softening it a bit as the drop isn’t as brutal as it was with her previous albums. Since it still continues the negative trend, I don’t see how it can be flagged as a success though since it is failing to sell half of her previous album that was already a flop. While not a flop, it is a disappointment no matter how we look at it.

      PS: for your question, yes, 1 million SPS generates roughly the same as 1 million pure sales with downloads / albums at a normal price.

      1. 😞 ok… But Gaga win in singles and tours.
        You dont answer me if 1m of pure albums generates the same money than 1 m of sps albums.

  19. What happen to Lady Gaga fans? They say that Millions Reasons was a hit, but it’s not among the 100 most successful songs of the year. They say Joanne was her great comeback, but it has sold half as much as Art Pop, her first flop, less than 2M in sps. They say that she will win 100 million dollars for 70 concerts in las vegas: 1.5 M per concert, when the biggest stars of Las Vegas dont earn more than 0.6 M per concert. In what world do they live?

  20. A year and a half ago of this article. Many articles that came out later have already been updated. I know that you devote a lot of time to analysis and that there are many more artists, but I think it would take you very little to update this article. I would like to know how much Joanne has actually sold.

  21. Hi MJD!

    I wanna talk about RIAA certifications!

    You have already updated Katy Perry’s possible USA albums certifications, and now that they count TEA and SEA to album certifications at this rate in the next update how many new platinums Lady Gaga’s albums would achieve?

    Thanks.

  22. Hi MJD!

    Tenho uma pergunta, (sei que tu fala portugues) espero vc consiga me entender. Quero saber por favor, pq vc inclui The Fame y The Fame Monster como uma so venda?

    Sei que The Fame e um album de estudo e TFM e um EP pq tem q se contar junto?

    Obrigado!

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