Streaming Part 3 – Appendix
The Orphan Album of Justin Bieber is made up of three distinct set of tracks. First, the likes of Never Say Never that were added to the various remix / acoustic albums he released as exclusive songs. Second several collaborations a la #thatPOWER, although he hasn’t released that many so far. Third are all hits issued as his Journals during 2013 and 2014 when the artist dropped new songs from time to time on all digital platforms. Widely considered a hugely weak project, most of these songs register 8 digit streams to date.
This highlights one of the most unique achievements the singer reached which is topping the 10 million barrier with 85 out of all his 99 tracks available on Spotify. No other artist has managed such a widespread appeal on an entire catalog that includes 50 songs or more.
One last notice, both Cold Water and Let Me Love You just began to hit streaming platforms and are killing them at the moment. It is already a given that both will crack at least 300 million streams within a 12-month window, the only question is how much higher can they go?