Streaming Part 2 – Confirmation, Explosion
Often regarded as a flop album, Believe’s complete track list registers outstanding streaming results for a 2012 album. The first three singles Boyfriend, As Long As You Love Me and Beauty And A Beat are all at 119 million or more. 16 out of its 17 tracks are over 10 million and several album tracks never released as singles are over 30 million. This extended strength provides Believe with 1,26 million equivalent album sales
Then comes Purpose. The only album released after the streaming boom, and its result are just ridiculously amazing. All 18 tracks are over 32 million, some non-singles reach the absurd milestone of 100 million. Its singles? Well, the earlier Diplo / Skrillex smash Where Are Ü Now is a gigantic streaming hit at 587 million, but that still makes it the weakest of its four leading hits. Sorry is up to 826 million, What Do You Mean? to 744 million and Love Yourself to 682 million.
In total, Purpose’s tracks build up a tally of 3,88 billion streams, making the album arguably the biggest streaming album ever ahead of Ed Sheeran’s X. If the format history remains very recent, that doesn’t prevent the conclusion from being huge. Such unreal figures equal to a tremendous 6,77 million album sales. Even now that the hype slowed down, Purpose is still getting 8,000 equivalent album sales every single day from streaming.