You won’t find many artists more talked about than Justin Bieber. Just 22, the Canadian superstar has been all over the news for over 7 years now, so much so that his celebrity ended surpassing his fame as a music act. If both his successes and flops have been widely reported, one may wonder if he truly is a hugely popular artist or if he is mostly hitting the press thanks to his status amongst gossip favorites.
After quickly gained a following on YouTube, Justin Bieber made his first steps in to the music industry with the 2009 single One Time, instantly meeting the success with the accompanying My World album, the latter extended into the even more successful My World 2.0. Even if after another smash album Believe in 2012, he struggled a bit with his Journals, the pop star came back bigger than ever with his Purpose album in 2015. Still, his albums and singles will rarely, if not ever, be featured into the very best selling records of last year. Once again the question ends up being are his sales deflated due to his incredible star-appeal or are his sales inflated thanks to that much press about him? It is time to go through his career and analyse where exactly he stands in reality, thanks to our Commensurate Sales to Popularity Concept.
A small note about the My World record, as it contains 7 fully new songs – even 8 in the iTunes version – I’ll be considering it as a valid album rather than an EP, also counting its sales along with the My World 2.0 set. This will stay in line with IFPI rankings and with the methodology used with Lady Gaga and her The Fame / Monster albums.
As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple since it only consists of merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting out how much each Justin Bieber album sold. Then, we will check sales of each track from those albums on each format – physical, digital and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will analyze sales of all remaining LPs he released, compilations, live albums, remix albums and music videos. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the Baby singer’s career results.