She is back! Three years after her last album, Britney Spears just issued her ninth studio album, Glory. She had glorious days for sure, but they seem pretty long gone. Can she reverse the trend now that she is nearly 35?
Years 1998/1999 were massive years for first generation divas. Madonna was recovering in a big way thanks to Ray Of Light, Whitney Houston got her biggest hit in years with My Love Is Your Love, Mariah Carey was enjoying her seventh consecutive 3 million selling album in the US with Rainbow, Celine Dion was killing it with My Heart Will Go On and related albums. Even Cher made a surprise comeback thanks to Believe song, while Janet Jackson broke the last resisting markets thanks to Together Again.
If this period looked like the golden age of those divas, it was actually a pivotal era, some kind of swan song of 80s-90s superstars. Time told us all of them were going to face hard flops within’ a few years. By 2003, female stars were named Dido, Avril Lavigne, Norah Jones, Jennifer Lopez, Christina Aguilera, Alicia Keys, Shakira, Beyonce or P!nk. The singer leading this new army of female superstars yet was no other than Britney Spears, arguably the first of them to explode and the one who did it in the biggest way. This was just the beginning of such a trend as through the following years many more divas would come out like Kelly Clarkson, Rihanna, Duffy, Leona Lewis, Nelly Furtado, Amy Winehouse, Taylor Swift Lady Gaga, Katy Perry, Lana Del Rey, Miley Cyrus and, of course, Adele.
Then, after naming all those popular female singers, I just feel the need to write the name of Barbra Streisand. The legendary star was dropping her first album when Madonna was only 4, yet she is likely to block Britney Spears from debuting at #1 in both the US and the UK with her new album.
With so many competitors, Britney Spears really like an old glory as of now. Is it only Medias deflating her success? If she truly lost it, since when? Her breakthrough was big, but how big? Within’ a few pages, you will get answers to all those questions thanks to the CSPC!
As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple since it only consists in merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Britney Spears album sold. Then, we will check sales of each track from those albums on each format – physical, digital and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will analyze sales of all remaining compilations, live albums, remix albums and music videos. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the American popstar career results.