CSPC: Britney Spears Popularity Analysis

Britney Spears

She is back! Three years after her last album, Britney Spears just issued her ninth studio album, Glory. She had glorious days for sure, but they seem pretty long gone. Can she reverse the trend now that she is nearly 35?

Years 1998/1999 were massive years for first generation divas. Madonna was recovering in a big way thanks to Ray Of Light, Whitney Houston got her biggest hit in years with My Love Is Your Love, Mariah Carey was enjoying her seventh consecutive 3 million selling album in the US with Rainbow, Celine Dion was killing it with My Heart Will Go On and related albums. Even Cher made a surprise comeback thanks to Believe song, while Janet Jackson broke the last resisting markets thanks to Together Again.

If this period looked like the golden age of those divas, it was actually a pivotal era, some kind of swan song of 80s-90s superstars. Time told us all of them were going to face hard flops within’ a few years. By 2003, female stars were named Dido, Avril Lavigne, Norah Jones, Jennifer Lopez, Christina Aguilera, Alicia Keys, Shakira, Beyonce or P!nk. The singer leading this new army of female superstars yet was no other than Britney Spears, arguably the first of them to explode and the one who did it in the biggest way. This was just the beginning of such a trend as through the following years many more divas would come out like Kelly Clarkson, Rihanna, Duffy, Leona Lewis, Nelly Furtado, Amy Winehouse, Taylor Swift Lady Gaga, Katy Perry, Lana Del Rey, Miley Cyrus and, of course, Adele.

Then, after naming all those popular female singers, I just feel the need to write the name of Barbra Streisand. The legendary star was dropping her first album when Madonna was only 4, yet she is likely to block Britney Spears from debuting at #1 in both the US and the UK with her new album.

With so many competitors, Britney Spears really like an old glory as of now. Is it only Medias deflating her success? If she truly lost it, since when? Her breakthrough was big, but how big? Within’ a few pages, you will get answers to all those questions thanks to the CSPC!

As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple since it only consists in merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Britney Spears album sold. Then, we will check sales of each track from those albums on each format – physical, digital and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will analyze sales of all remaining compilations, live albums, remix albums and music videos. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the American popstar career results.

Let’s go!

131 thoughts on “CSPC: Britney Spears Popularity Analysis”

  1. Hi MJDangerous, thank you so much for doing this!

    Britney is really close to hitting 100 million album sales equivalents, I hope she can get there before the end of this year. Glory should do the trick if everything goes well. I’m most impressed by her digital sales, more than 80 million digital songs sales is a pretty amazing result, especially given that her peak happened long before the digital era (1999-2004). And there are some albums that I thought would be higher but some of them are higher than I expected. Circus sold better than I thought.

    Do you think you can post a breakdown for Greatest Hits: My Prerogative and The Singles Collection? I think Greatest Hits: My Prerogative is Britney’s best selling album in Japan and I’d like to see how much it has sold to date there.

    Thank you so much again!

    1. Hello Daniel!

      Below are both requested breakdowns 🙂

      Greatest Hits: My Prerogative (2004)

      America
      – US – 1,650,000
      – Canada – 175,000
      – Argentina – 60,000
      – Brazil – 80,000
      – Mexico – 100,000
      Asia
      – Japan – 1,000,000
      Oceania
      – Australia – 180,000
      – New Zealand – 25,000
      Europe – 1,960,000
      – UK – 1,025,000
      – France – 255,000
      – Germany – 150,000
      – Italy – 100,000
      – Spain – 25,000
      – Sweden – 25,000
      – Netherland – 25,000
      – Switzerland – 25,000
      – Austria – 40,000
      – Finland – 31,000
      World – 6,800,000

      The Singles Collection (2009)

      America
      – US – 275,000
      – Canada – 50,000
      – Argentina – N/A
      – Brazil – 65,000
      – Mexico – 50,000
      Asia
      – Japan – 100,000
      Oceania
      – Australia – 40,000
      – New Zealand – 5,000
      Europe – 340,000
      – UK – 175,000
      – France – 50,000
      – Germany – 25,000
      – Italy – 15,000
      – Spain – N/A
      – Sweden – N/A
      – Netherland – N/A
      – Switzerland – N/A
      – Austria – N/A
      – Finland – N/A
      World – 1,100,000

  2. Nice work MJD! I’ve always been interested in Britney’s success and almost 100m is quite outstanding! That’s higher than I expected!

    By the way, MJD, since Usher is going to release a new album soon, can you please do a CSPC popularity analysis on him? He is quite similar to Britney, as they both enjoyed success when the physical singles market was good and they kept having decent success during the digital era. Also, I’m quite curious how Confessions did considering it’s one of the biggest albums of the 2000’s.

    Keep up the good work!

    1. Hi Raffi!

      Nice to see I did no typo this time 😉

      Usher will definitely come soon. I’m focusing on recent 00s acts at the moment, to establish the biggest of them. The top two missing so far are Coldplay and Linkin Park. In a second group there is Usher, Michael Buble, Amy Winehouse, Beyonce and a few more!

  3. MJD – can we have something on Céline?

    With her new album set to shatter the 200,000 opening week sales mark in France alone, it’d be good to get an article on her!

    Love reading these articles, you are missed at UKMIX!

    Wayne [also Wayne @ UKMIX].

    1. I’m glad you put so much effort in Britney. I do think though that you seriously underestimated her first four album, not acknowleding that she was truly big in Southeast-Asia. Her albums are said and partly even certified for having sold between 500.000 and 1.000.000 copies per album piece in countries like The Phillippines, Indonesia, Malaysia, Thailand etc.

      Didn’t you underestimate her US sales a bit,too? I’m sure Oops…I Did It Again must be beyond 10,5 million. It did 9,228,947 on SoundScan and a further 1,210,000 on BMG music club for a total of 10,438,947, not counting other music clubs and further shipments.

      Otherwise, I’m thankful for your detailed word.

      I hope you do the same for Mariah!

      Keep up the great work”

      1. Hi Luminator,

        Britney is actually one of the easiest cases to study as I have IFPI figures for most of her albums, details about various countries including more than 10 from Asia. Although there is ridiculously inflated figures running everywhere for long, all figures posted there are the most realistic you can get, they are not aimed to be conservative at all.

        Clubs in the US weren’t automatic. Albums that sold a lot on them for long often got solid sales both sides (BMG / Columbia) but in early 00s they were going bankrupcy and working extensively on getting exclusive contents. Most albums from early 00s that sold well on BMG weren’t available at Columbia House and vice versa. In the same way that several Eminem and Celine Dion major albums were BMG exclusives, the 10xP award of Oops proves it wasn’t selling elsewhere too while it was hot. Baby One More Time was updated in 2004, meaning Oops was still under 10 million overall US sales by that time, it crossed the milestone during 2005. At that point club sales were already dead and it hardly sold a thing as a catalog album. This is pretty natural as Baby One More Time was available already during the summer of 1999 and was one of those benefiting from a picture in the ad page. In the other side, Oops was available only from March to May 2002, when it was already dead and was only on wording lists. By June 2002, both albums got removed from the club advertising list. Thus, it is ludicrous to expect Columbia House big sales for that record, let alone figures on par with its BMG results. The same goes for her latter albums, all RIAA awards clearly highlight the absence of Columbia House relevant sales for them.

        1. Thank you so much for clarifying a few things. I hope you will do a comprehensive article on the US music clubs in the future. It would be very helpful to have some more information on which artists were big and which albums were available or unavailable on certain clubs.

          I always wondered about that topic as we have so little information. It remains such a mystery. I guess that certain 90s artists must have sold a lot though, e.g. Mariah, who’s SoundScan figures for her diamond albums are signifcantly lower than her RIAA certifications. So I assumed that Britney must have had huge sales on Columbia as well.

  4. Thank you for the breakdowns, MJD 🙂 Much appreciated! GH:MP should reach the 7 million mark one day, hopefully.

    I’m also wondering two things, hopefully you can clear my doubts.

    1. Do the Canadian album sales include club sales? Since some of them are considerably higher than their Soundscan numbers, like …Baby One More Time, Oops!… I Did It Again or In The Zone. I’ve always wondered this.

    2. Do the digital singles include ringtones? If so, how did you estimate them? Some singles are considerably higher than what I had for her. I believe they’ve sold that much but I can never get to such numbers myself, particulary Oops!… I Did It Again, I’m A Slave 4 U, Me Against The Music, Everytime, Gimme More, 3, Hold It Against Me, If U Seek Amy, Work Bitch etc.

    Again, thank you so much for all your hard work! 🙂 I really enjoyed reading this article.

    1. Hello Daniel!

      Sorry for the delay I missed your message up to now. Canadian Soundscan sales much be taken with a lot of tact as they are far from being as comprehensive as we may think. As an example, Celine Dion album These Are Special Times was certified Diamond in 2007 for 1 million sales but was still on 807,000 units by 2013 as per Soundscan. Such differences happen for most albums including in recent years.
      Yes, I consider ringtones as well. Or I have the info directly, or I use year to year ringtone to downloads ratio to estimate figures. As IFPI reports include them, it is important to be consistent with them and include them as well!

  5. Everything else looks accurate except for this album. Oops has surpassed the 20 million mark a long time ago. Even official sources agree as much. If I recall correctly 18m was estimate from 2000-2002.

    1. Hello George!

      No official source ever provided a 20 million sales figures. The only valid such sources are the IFPI and the label and none of them claimed such a high mark. Plus, it definitely hasn’t sold 2 million or more since 2003.

  6. Hello MJD, do you have Spears’ album sales in Ireland and Belgium? I believe she has sold well in those countries especially Belgium, it was one of her strongest markets during her peak!

    Thanks for this great post

    1. Hello Adriana!

      There is a lot of fake information going on through the web about those countries. Some fanciful certifications like all her pre-2005 albums being supposedly 4-7x Platinum in Ireland is often repeated. While no real certifications database is available for this country, one may consider Gold and Platinum awards are harder to reach than in the UK – criteria is 20 times lower while the market by 1999 was 30 times weaker. The only official data available is Year End Top 20 album charts since 2001, on which no Britney studio album ever featured, with only My Prerogative getting as high as #8 of 2004. As she performed a bit better there than in the UK, her albums most likely ended roughly at the same Platinum levels since awards were harder to get in her hey-days.

      In Belgium, her first two albums both went 3xP by the end of their run representing 150,000 units each. Following albums weren’t as strong with Britney / My Prerogative hitting Platinum at 50,000 units, ITZ Gold at 25,000 units and Blackout Gold as well at 15,000 units. She likely sold close to 600,000 albums there overall.

  7. Hi MJD! A question has come to my mind, and that is regarding artists’ digital downloads.
    I wanted to ask whether you have included South Korean download sales to your estimations? In Britney’s case, she sold a lot through South Korean sales, with Ooh La La and other songs getting big sales there. However, i understand if you didn’t include them, as I’ve heard that digital downloads in South Korea have a special case. Can you explain that, please? Thank You!

    1. Hello Raffi!

      This question about South Korea came out in Rihanna CSPC article. Please find below the answer!

      South Korean downloads: should they be counted at all? As you may know the nature of downloads in this country is different as one can download as many songs as desired after purchasing a subscription, thus generating high single sales. Still, in a CSPC logic, those sales cannibalised album sales a lot in the country, almost entirely replacing them. Ignoring those digital results would conclude into deleting South Korean market from the map. While it is a bit unfair to add those sales into legit single sales, they are no doubt valid as part of a weighted CSPC result.

  8. Hi MJD! I have another question regarding Britney’s sales. You’ve estimated Femme Fetale US album sales at 850,000. But isn’t it certified platinum by the RIAA? I know it’s sales are barely 800K through Soundscan, but don’t the RIAA track shipments, thus Femme Fetale should be 1,000,000 in the US? Please explain this to me. Thanks!

    1. i do not think he follows certifications when sales figures are known. he is trying to give a more accurate number about sales as much as possible and not shipments. at least that is what i think.

    2. Hello Raffi!

      As you can guess I’m fully aware the album was certified Platinum by the RIAA. Have you ever heard something about the “Platinum turkey”? If you check old Billboard issues you will get some references to that. It is of course when an album is quickly certified upon release then flops and fails to reach its initial shipment. Historically speaking, this happened a lot with singles as their success is much harder to predict than for albums and because they were sold within’ a few weeks only.
      Due to the numerous times hits were certified despite ultimately not selling enough to justify the award, RIAA introduced below rule that still stands as of today to reduce the problem:
      “Sales of albums [same in singles rules] in physical format become eligible for certification 30 days after the initial street
      date.”
      As the life of a single is rather short, retailers used to start returning copies very early when those records bombed, avoiding the platinum turkey case.

      After Circus sold well and moved more than 500,000 units on its debut week, Femme Fatale was heavily shipped upon release. The album was released on March 29 2011 and got awarded Platinum on April 29 2011, after just 1 month, very exactly when it became eligible. When they knew it was most likely never going to really sell a million, Jive clearly rushed the certification before copies started to be returned in large quantities. Had the rule been a 60-days or 90-days wait, the album would have never been eligible for a Platinum award.

      As we are speaking about Femme Fatale sales, I also red that the estimate of 5,000 units in Sweden was wrong because it was certified Gold for 20,000 units. By 2011, Streaming was already accounting for half of Swedish album sales. Considering the low entry of the album and the huge success of its singles, which were streamed enough to gain the equivalent of 5xPlatinum, I assumed a 25-75 split between album sales and streaming. The exclusion of certified sales based on streaming is done to avoid double counting with the Streaming section. This is why, for example, Justin Bieber and Ed Sheeran last albums Purpose and X have UK sales under their OCC tally, because I removed streaming from their OCC count.

      Hope it clears all doubts!

  9. Hello MJDangerous!

    First of all, thank you so much for making this post. I really enjoy reading through all your CSPC articles! Being a Britney fan, this one happens to be my fave. Really hope she can get past 100 million CPSC in the next few months. Unfortunately, Glory and its lead single (Make Me) isn’t doing well at all, but we’ll see.

    I must say I’m impressed by her single sales. I always thought her single sales were in the 80-90 million range, so I was underestimating her this whole time.

    I have a question for you, would you be able to post the sales breakdowns for Ooh La La, My Only Wish (This Year), 3, and If U Seek Amy? Those are the singles that shocked me the most, as I never imagined they would be that high (which is a good thing), so a breakdown would be much appreciated!

    Thank you for doing such a good job with Britney (and all your posts)!

    1. Hello Stephen!

      The key country for two of the singles you are asking for is South Korea! Ooh La La and My Only Wish (This Year) sold respectively an estimate of 1 million and 700,000 copies there. Both did more than 200,000 units in the US too. If U Seek Amy sold over 1,6 million in the US with 20% of them coming from ringtones. It must be said that 2007 to 2009 years were really good for Streaming, helping songs from this period. Without this format the song did well over 100,000 units in each the UK and Canada, easily over 50,000 copies in France, Australia and South Korea too. With those six countries, the song is up to 2,2 million when factoring in ringtones. The rest is made up calculations from markets size.

      Btw, thanks for the nice words!

      1. Thank you so much for replying!

        Unfortunately, last year a group of Britney fans started making up sales figures for several countries, including South Korea. As much as I would love for these numbers to be true, Ooh La La never reached 1 million in South Korea, and My Only Wish never reached 700k.

        2013 Year End chart (Western): http://gaonchart.co.kr/main/section/chart/online.gaon?serviceGbn=S1020&termGbn=year&hitYear=2013&targetTime=13&nationGbn=E (as you can see, Ooh La La didn’t chart despite #100 selling under 100,000)

        Her real sales in South Korea are the following (all taken from Gaon’s archives):

        Hold It Against Me – 678,854 (2011)
        S&M (Remix) – 596,307 (2011, 2012, 2013, 2015)
        3 – 569,569 (2010, 2011, 2012)
        I Wanna Go – 559,470 (2011, 2012)
        TTWE – 395,600 (2011, 2012)
        Scream & Shout – 152,651 (2012, 2013, 2014, 2016)
        My Only Wish – 117,171 (2011, 2012, 2013, 2014, 2015, 2016)
        Ooh La La – 73,681 (2013)
        Criminal – 71,412 (2011, 2012)
        Work Bitch – 46,674 (2013)
        Perfume – 31,849 (2013)
        Pretty Girls – 28,589 (2015)
        Toxic – 26,895 (2012, 2014)
        Lucky – 18,046 (2012, 2013)
        Make Me… – 9,365 (2016)
        Oops!… I Did It Again – 7,536 (2011, 2012, 2016)

        Additionally, in 2010, My Only Wish sold an estimated 35,000, Womanizer sold an estimated 15,000, Circus sold an estimated 20,000, Toxic sold an estimated 15,000, If U Seek Amy sold an estimated 50,000, and Radar sold an estimated 5,000. 3 has 10,000 extra sales so its total should be over 600,000. Ooh La La must be around 80k and My Only Wish around 155k.

        Regarding her ringtone sales, we never had any real info for If U Seek Amy, or any of her songs besides Toxic (certified Gold back in 2006 for 500,000 ringtone sales, probably over 1 million in total) and Womanizer (700-750,000 ringtones sold according to Sony Music: https://www.sony.com/en_us/SCA/company-news/press-releases/jive-records/2009/britney-spears-earns-grammy-nomination-for-best-da.html). Her label never bothered to certify her ringtones, which shouldn’t come as a surprise given that her last certified single was Piece Of Me over 8 years ago. Songs like Gimme More should be eligible for certifications (this one in particular peaked at #8 on the ringtone chart)

        The following ringtone sales are, unfortunately, 100% fake and made up

        Circus – 1.029k
        Toxic – 973k
        Womanizer – 864k
        Everytime – 596k
        Gimme More – 544k
        Piece Of Me – 537k
        3 – 467k
        Till the World Ends – 314k
        If U Seek Amy – 286k
        Me Against the Music – 206k
        I Wanna Go – 177k
        Break the Ice – 136k
        My Prerogative – 109k
        Hold It Against Me – 106k
        I’m a Slave 4 U – 77k
        Radar – 69k

        The person who “leaked” them was caught when they claimed Work Bitch had sold 1,007,521 as of August 2015, but Billboard updated Britney’s sales 3 months ago and Work Bitch has only sold 967,000. > http://www.billboard.com/articles/columns/chart-beat/7439077/ask-billboard-britney-spears-career-sales-how-big-a-hit-will

        All the sales from last year’s “update” are fake (like Overprotected (Darkchild Remix) selling 139,603).

        It sucks that there’s been so much confusion over her sales because of some bored fans, but trust me, not all of us are like that. Just a heads up since I know you’re doing your best to keep this site as accurate as possible (which I REALLY appreciate). I apologize for the long post, or if you knew some of this already. Anyway, thank you again for all you do! It’s really appreciated.

        1. Hi again Stephen!

          Very good spot on with SK figures! Ironically, I went into GAON website to add estimates for missing weeks / months of all her minor songs on top of charted sales data but completely overlooked the fact both Ooh La La and My Only Wish starting points were made up!!

          We are safe on Mobile sales as I used market information to do calculations only, weighting them down giving urban music immense share of this area. Mobile sales represented more than 300 million sales per year from 2006 to 2009. From that point, they strongly collapsed. At 306m in 2009, they were down to 116m in 2011, 69m in 2012 and 39m in 2013. I did saw that supposed list for Britney Spears but immediately ignored it when I saw figures for Femme Fatale singles which were clearly fakes giving the market context.

          As my figures involve calculations, I’ll fully review all figures in order to make sure everything is fine, while fixing the couple of SK corrupted data. The entire article will be updated during next few days. Thanks a lot for your help, I always highly appreciate every contribution to improve more and more figures accuracy!

          1. Hello again MJD!

            Glad we cleared that up and that you didn’t use the fake ringtone sales! You’re most certainly welcome and thank you again!

            I have another question, which is unrelated to the singles topic. How much do you estimate for Britney’s albums in Asia? Asia can be hard to estimate, as I haven’t seen any real figures for her albums after Oops, outside of Japan and Korea.

            This is what I calculated, but I could be wrong. Feel free to correct! I’m trying to be a little more educated on this topic

            …Baby One More Time: 1,700,000 (500,000 in Japan, 150,000 in Korea)
            Oops!… I Did It Again: 1,700,000 (450,000 in Japan, 300,000 in Korea)
            Britney: 1,500,000 (450,000 in Japan, 350,000 in Korea)
            In The Zone: 1,400,000 (450,000 in Japan, 150,000 in Korea)
            Greatest Hits: My Prerogative: 2,300,000 (1,000,000 in Japan, 100,000 in Korea)
            Blackout: 250,000 (100,000 in Japan, 15,000 in Korea)
            Circus: 350,000 (140,000 in Japan, 20,000 in Korea)
            The Singles Collection: 200,000 (100,000 in Japan)
            Femme Fatale: 150,000 (70,000 in Japan, 5,000 in Korea)
            Britney Jean: 50,000 (25,000 in Japan)

            Thank you so much for your time!

          2. Hello Stephen!

            Sorry for the delayed answer, articles about Maroon 5 and especially Bob Dylan took me an awful lot of time!

            I fixed the couple of SK errors on Britney Spears article. As for your question about Asian sales, I really took a lot of time to check all available information to avoid doubtful sales claims as it often happens in this artist data for off radar countries.

            Although not in Asia, a prime example is Uruguay. We keep on seeing repeated again and again sales of 20,000 and 30,000 units claimed respetively for her first two albums. As nobody knows a thing about that market and those numbers seem low, they are easy to believe and go with.

            In reality, in 2000 a mere 597,000 albums were sold in Uruguay, some 1742 times less the 1,04 billion albums sold in the US that year. In other words, claiming Oops sold 30,000 units there equals to claiming it did 52 million in the US – or 3,5 million in Mexico – just that!

            In the same way, various Asian claims are more than doubtful. In fact, when we refer to Asia, we mostly speak about Southeast Asia – Taiwan, Thailand, Philippines, Singapore, Hong Kong, Korea, Malaysia, Indonesia. When Britney released her first album, 194 million albums were sold over those 8 countries. In the other side, 302 million albums were sold in Japan. It means as an average those markets only added 64% of Japanese sales. By 2004, the ratio was even worst at 60 to 201 million CD sales, meaning other countries were only 30% of Japan.

            Obviously, Japan is harder to penetrate for foreign countries than some of those Southeast countries, especially Korea. Still, I certainly do not believe Oops sold 150,000 copies in Hong-Kong, a market 30 times lower than Japan / 100 times lower than the US, where indeed less than 10 million albums were sold per year at the time – less than 3 million per year from 2008, barely over 1 million by now.

            I have following figures in Asia outside Japan:
            …Baby One More Time: 1,075,000
            Oops!… I Did It Again: 1,150,000
            Britney: 1,100,000
            In The Zone: 900,000
            Greatest Hits: My Prerogative: 1,300,000
            Blackout: 150,000
            Circus: 240,000
            The Singles Collection: 125,000
            Femme Fatale: 75,000
            Britney Jean: 25,000

            To be honest, although most fans will argue I try to downgrade their artist sales – I mean all fans, not only those of Britney – I feel I have been overall rather optimistic on those figures, especially for Britney and ITZ. Our figures are rather close overall.

  10. Hi, you can update Paramore worldwide album sales? And please update de best-selling hits “Misery Business”, “Decode”, “The Only Exception”, “CrushCrushCrush” and “Ain’t It Fun”!

    Thanks!

  11. Hi again MJD! Don’t worry about it, thank you so much for replying and for taking the time to fulfill my request! I really appreciate it, really, thank you. By the way, great job on the Maroon 5 and Bob Dylan articles!

    Once again, you did a great job with Britney! Her first 5 albums sold really well in Asia, especially Greatest Hits: My Prerogative. It’s also interesting that her sales were really consistent, especially compared to the rest of the world. I find it cool that her biggest seller came over 6 years into her career! Unfortunately, her popularity decreased a lot and the Asian album market collapsed (besides Japan). The decline in album sales in some countries (like South Korea) is quite scary! Still, I’d consider the sales for Circus to be respectable all things considered.

    I feel bad for bothering you again, but I would love to see a breakdown per country/album if you don’t mind. I would love to know Britney’s biggest markets in Asia. I know she was pretty big in countries like Indonesia and the Philippines. I think Greatest Hits: My Prerogative sold pretty well in Taiwan as well (over 100,000 if I’m not mistaken). And I would love to know how much her albums sold in Hong Kong, the Philippines, Taiwan, Indonesia, etc. to avoid further confusion! This information is quite hard to find anywhere else and I think you’re very reliable when it comes to this.

    Once again, thank you!

  12. Hello MJDangerous! Do you know how much Glory has sold worldwide and how much it changed Britney’s CSPC total? I know it’s probably not much but I would love to know.

  13. Just to clarify, did Spears’ My Prerogative album sell around 6.8 million or 5.8 million?

    Also, if Spears did sell that amount with those compilation albums according to your data, she’s sold over 175 million albums and physical/digital singles. Correct?

    1. Hi cbvnm,

      My Prerogative is on 6,8 million as of now.

      Yes, the comprehensive total of records sales is on 175 million but I really don’t think mixing singles, let alone downloads with albums without weighting them is meaningful.

      1. Thanks for the reply MJD.

        One last inquiry is if Spears is one of the 10 biggest female artist album sellers of all time. I think only Madonna, Mariah Carey, Celine Dion, Whitney Houston, and perhaps Enya and Barbara Streisand (and eventually Adele) have sold more. (You’re right though about how impressive Shania Twain’s average sales per album is.)

        Also, is Spears’ B in the Mix: The Remixes also a million dollar seller?

        1. Hi,

          Not sure what you mean by “a million dollar seller”?

          About best selling albums female, she is in the second part of the Top 10. Madonna, Mariah, Celine, Barbra and Whitney all sold way, way more than her. Then, she comes within’ a second group at 70 to 80 million along with Shania Twain and Enya.

          1. Well I don’t know how reliable a source Wikipedia is, but the site claims that B in the Mix: Remixes has sold one million copies worldwide.

            But regarding her album sales, I still think they’re very, very impressive given that at her peak she still had unquestionably a smaller demographic appeal than others in the top 10 like Madonna, Whitney Houston, Celine Dion and Mariah Carey.

          2. Oh, in terms of units B In The Mix is clearly nowhere near a million – 300,000 is fine as an estimate giving its performances everywhere.

            I would say the most impressive is maybe Barbra Streisand. She sold more than Whitney, as much as Mariah and this despite never being a A-League act Worldwide and with her best years being on a much weaker market background than all the others. For example, her debut album peaked at #8 in the US and lasted 78 weeks inside the Top 40, Madonna debut peaked at #8 too and lasted 36 weeks in the Top 40 (more weeks in the Top 200, 101 vs 168, but only thanks to favorable methods) but still Barbra debut sold 6 times less because the market was dreadful in 1963.

      1. Thank you for your answer MJD 😉

        According to my estimates (pure sales Glory):
        -North America: 150 000
        -Mexico: 30 000
        -South America: 55 000
        -Europe: 80 000
        -Asia: 25 000/ 30 000
        -Australia: 5 000
        Total: 345 000 / 350 000

        Do you agree with me?

        1. I do not. Glory hasn’t sold 30k in Mexico, c’mon! it debuted at #5 and has yet to be certified gold there. And you are high as a kite if you think that Glory sold 80k in Europe. The UK is probably her biggest market there and she hasn’t even sold 20k in that country.

        2. 30,000 is too high for Mexico. Yes, her albums sell very well there but that’s way too high for a flop album in 2016. It has probably shipped around 10-15,000 there and I don’t see it being certified anytime soon. Anything over 20,000 seems massively inflated to me.

          Brazil:
          AA15000
          AB5000
          AC2000
          AD3000
          AE3000
          AF4000

          Total: 32,000

          Maybe 60,000 in Mexico and South America but no more than that. And Europe should be more like 70,000 IMO. But MJD knows more about this than I do anyway.

          1. Thank you for your opinion 😉 I didn’t know that Mexico is arround 10000-15000, I thought more.
            For Europe, I thought 75000-80000. Have you included russia for your numbers?

  14. Glory must have sold 600 000 sps and perhaps 350 000 pure sales! United World Chart says 316 000 pure sales but its probably more im interested in seeing your breakdown! I’m hoping for 400 000 pure sales in the end maybe with another single

        1. Yes, 400k IS impossible because the album is a big failure and it’s currently NOT charting anywhere in the world. She isn’t even on third world countries’ iTunes where three copies are enough to be top 100. So go figure. The era is over, and there won’t be any more singles. The label doesn’t want to waste more money on this project.

  15. How many albums she sold, 75 or 80? Other releaes are albums sales too? She is the best female album artist since her debut, or Adele has sold more? Sorry for my english and thank you for this site.

  16. Her streaming numbers are awful especially for her albums released in the 2010s.

    It is gonna take her forever to reach 100 million at this rate.

  17. Hi again MJD! So I was looking at your breakdown for Greatest Hits: My Prerogative and I wanted to ask you something

    – UK – 1,025,000
    – France – 255,000
    – Germany – 150,000
    – Italy – 100,000
    – Spain – 25,000
    – Sweden – 25,000
    – Netherland – 25,000
    – Switzerland – 25,000
    – Austria – 40,000
    – Finland – 31,000

    Zago (Italian chart expert) estimated 139,948 copies for GH:MP in Italy nearly 7 years ago, I believe it should have a total shipment of 150-160k to date, especially if Britney and In The Zone both shipped 100k with considerably worse chart runs/YEC positions. What do you think?

    Other sales (based on certifications and estimations, feel free to correct)

    Ireland – 110,000? (#8 on the 2004 year-end chart, I think anything around the 100k mark seems okay, I wish we had more info regarding Irish sales)
    Russia – 40,000+ (certified 2x Platinum)
    Belgium – 50,000+ (certified Platinum)
    Portugal – 40,000+ (certified Platinum)
    Denmark – 40,000+ (certified Platinum)
    Norway – 20,000+ (certified Gold)

    Most of these certifications are really old (2004-2005, so sales could be even higher). I believe you could have possibly underestimated GH:MP’s sales in Europe (although you did a great job with this album regardless). I think GH:MP could be around 2-2.1 million in Europe but I could be wrong. I’d love to hear your thoughts about this, it may seem like a minor thing but I’m really curious about it!

    Thank you for your time once again!

    1. Hello Stephen!

      Certifications for a greatest hits cash-in holiday album are always to be considered with a pinch of salt. Shipments are fairly large for such packages, especially at the time with sales remaining 100% physical. Although certifications you list are fairly old, the most realistic scenario is that actual sales are under that number up to date in at least one or two countries.

      There have been insanely inflated figures around about Britney Spears in Ireland. Selling 110k there is the same as selling 2 million units in the UK. While it performed a bit better proportionally in Ireland, that’s just too much. A figure of 75k, give or take 10k, sounds more realistic.

      In spite of being a GH album, it has never been a strong catalog seller, a situation that only got worst since 2009 with the release of the Singles Collection. I wouldn’t expect this album to have added many sales in Italy since that date for example.

      About that country though, you are right. When cross-checking, the album was put at #85 by hitparadeitalia (a site that has its limits but is worth it when we understand the charts to sales gap), a ranking I had saved for several years on Word. I just went to it again and they did a mistake on it since now it features at #37, which is more sensible as it performed almost the same as Tina Turner best of at #36. An other similar collection from Eurythmics one year later shipped 130,000 copies for the year, even if you may remind how high shipments may be compared to sales on that period. In retail sales to date, roughly 140,000 units sounds correct.

  18. Hi
    Do you think you could do another update now? Maybe with Glory she has passed 100 million albums would be great for an update

  19. In her physical singles, you made a lot of mistakes!! Baby One More Time (1999) –3,330,000 equivalent albums

    …Baby One More Time – 6,000,000
    Sometimes – 1,300,000
    (You Drive Me) Crazy – 1,600,000
    Born To Make You Happy – 1,200,000
    From The Bottom Of My Broken Heart – 1,000,000 11,100,000 /3 = 3,700,000*

    Oops!… I Did It Again (2000) –1,425,000 equivalent albums

    Oops!… I Did It Again – 1,800,000
    Lucky – 1,200,000
    Stronger – 1,400,000
    Don’t Let Me Be The Last To Know – 350,000
    4,700,000/3= 1,570,000 *
    Britney (2001) – 630,000equivalent albums

    I’m a Slave 4 U – 800,000
    Overprotected – 450,000
    I’m Not A Girl, Not Yet A Woman – 500,000
    I Love Rock ‘n’ Roll – 300,000
    Anticipating – 50,000
    Boys – 200,000 800,000+450,000+500,000+300,000+50,000+200,000= 2,300,000 /3 = 750,000*

    In The Zone (2003) – 750,000equivalent albums

    Me Against The Music – 600,000
    Toxic – 1,100,000
    Everytime – 750,000
    Outrageous – 50,000 2,700,000/3= 900,000*

    Blackout (2007) – 81,000equivalent albums

    Gimme More – 150,000
    Piece Of Me – 100,000
    Break The Ice – 20,000
    270,000/3= 90,000 *
    Circus (2008) – 60,000 equivalent albums

    Womanizer – 150,000
    Remaing Singles – 50,000 200,000/3= 67,000 *

    Orphan Album – 210,000equivalent albums

    My Prerogative – 350,000
    Do Somethin’ – 225,000
    Someday (I Will Understand) – 75,000
    Remaining Singles – 50,000 800,000/3= 270,000 *

    1. Hello Martin!
      The good formula to “convert” physical single sales in album equivalent sales is this one:
      Album Sales = 0.3 * Physical Single Sales

      For example, for “Baby One More Time”:
      Album equivalent sales = (6,000,000 + 1,300,000 + 1,600,000 + 1,200,000 +1,000,000) * 0.3 = 11,100,000 * 0.3 = 3,330,000

      The same goes for all the other albums, so the calculations written in the article are correct.

  20. MJD, here is an interesting question: Where does Britney Spears rank among female artists for total physical album sales, total physical sales and total digital sales? Those are three different formats and I have to believe she ranks favorably among all three. (Even though among digital singles I know she’s well behind Rihanna, Beyonce, Lady Gaga etc..)

    I also know that she doesn’t have great numbers overall from streaming but most who debuted in the 1990s do not either.

    1. Hello cbvnm,

      Up to this day, 14 female artists have been studied by a CSPC analysis.

      Here is the overall ranking:
      1 Madonna – 244,062,000
      2 Céline Dion – 192,088,000
      3 Britney Spears – 96,942,000
      4 Shania Twain – 79,944,000
      5 Adele – 72,937,000
      6 Rihanna – 65,734,000
      7 Beyoncé – 61,942,000
      8 Taylor Swift – 55,647,000
      9 Shakira – 52,686,000
      10 Norah Jones – 49,393,000
      11 Lady Gaga – 45,037,000
      12 Alicia Keys – 44,433,000
      13 Katy Perry – 32,492,000
      14 Amy Winehouse – 26,280,000

      Ranking per studio album sales:
      1 Madonna – 146,900,000
      2 Céline Dion – 136,200,000
      3 Britney Spears – 68,200,000
      4 Shania Twain – 63,200,000
      5 Adele – 57,500,000
      6 Norah Jones – 43,550,000
      7 Taylor Swift – 40,000,000
      8 Shakira – 34,950,000
      9 Rihanna – 34,150,000
      10 Beyoncé – 33,450,000
      11 Alicia Keys – 32,960,000
      12 Lady Gaga – 26,700,000
      13 Amy Winehouse – 21,500,000
      14 Katy Perry – 15,700,000

      Ranking per total physical sales (studio album + other LPs):
      1 Madonna – 211,902,000
      2 Céline Dion – 176,624,000
      3 Britney Spears – 80,324,000
      4 Shania Twain – 74,459,000
      5 Adele – 61,375,000
      6 Norah Jones – 46,375,000
      7 Shakira – 41,401,000
      8 Taylor Swift – 41,111,000
      9 Beyoncé – 38,115,000
      10 Alicia Keys – 35,484,000
      11 Rihanna – 34,650,000
      12 Lady Gaga – 31,085,000
      13 Amy Winehouse – 22,699,000
      14 Katy Perry – 16,000,000

      Ranking per physical single sales (copies sold):
      1 Madonna – 89,100,000
      2 Céline Dion – 39,290,000
      3 Britney Spears – 21,620,000
      4 Shania Twain – 13,130,000
      5 Shakira – 10,950,000
      6 Beyoncé – 5,327,000
      7 Rihanna – 3,810,000
      8 Alicia Keys – 3,690,000
      9 Lady Gaga – 990,000
      10 Katy Perry – 700,000
      11 Amy Winehouse – 616,667
      12 Norah Jones – 300,000
      13 Adele – 200,000
      13 Taylor Swift – 200,000

      Ranking per digital single sales (copies sold):
      1 Rihanna – 201,100,000
      2 Beyoncé – 144,200,000
      3 Taylor Swift – 128,200,000
      4 Katy Perry – 122,700,000
      5 Lady Gaga – 111,200,000
      6 Britney Spears – 79,600,000
      7 Adele – 75,300,000
      8 Alicia Keys – 57,750,000
      9 Shakira – 50,500,000
      10 Madonna – 41,035,000
      11 Céline Dion – 26,650,000
      12 Amy Winehouse – 19,800,000
      13 Norah Jones – 18,600,000
      14 Shania Twain – 10,700,000

      Ranking per streaming (equivalent album sales):
      1 Rihanna – 9,831,000
      2 Beyoncé – 7,809,000
      3 Katy Perry – 4,012,000
      4 Adele – 3,972,000
      5 Shakira – 2,950,000
      6 Lady Gaga – 2,535,000
      7 Britney Spears – 2,172,000
      8 Alicia Keys – 2,067,000
      9 Taylor Swift – 1,656,000
      10 Amy Winehouse – 1,416,000
      11 Madonna – 1,326,000
      12 Norah Jones – 1,068,000
      13 Céline Dion – 1,012,000
      14 Shania Twain – 476,000

      Artists like Mariah Carey, Whitney Houston and Barbra Streisand have not been studied yet, so the rankings above are incomplete. I think that Britney can be downgraded by at least 3 positions (except for streaming, which is worse) to have a good idea of the truth.

      1. Thenks for the info. But, do Barbara Streisand, Mariah Carey and Whitney Houston actually have strong digital single sales?

        Also, I’m sure Enya has to figure in the top 10 for physical single sales and both categories for album sales.

      2. Beyonce and Rihanna debuted later, and they sold more than her. And Lady Gaga and Katy Perry, with only 3 albums, sold only 30 million records than her.

        1. I wanted to say that Britney only sold 30 million records than Katy and Gaga in spite of the fact that they debuted a decade later and they only have 3 albums.

          1. Hi Kisser,

            Counting all ‘records’ on par, e.g. one album = one digital single, isn’t a relevant comparison.

          2. First of all, Gaga has 5 albums. Second of all, like MJD said, combining the sales of albums and singles makes no sense. Britney’s album equivalents are waaaay higher than Katy or Gaga’s.

    1. Britney’s album equivalents are higher because she was very lucky. Her debut was in the peak of the albums sales.

      1. “Britney’s album equivalents are higher because she was very lucky. Her debut was in the peak of the albums sales.”

        You know you have to say that about every pre-digital era artist right?

        Plus, the peaks of your favorites, Rihanna, Beyonce, Lady Gaga and Katy Perry all had much weaker competition compared to Britney’s peak.

        Credit Beyonce and Rihanna for longevity though. But the fact is that Britney is one of the 10 biggest female album sellers, 10 biggest physical single sellers and 10 biggest female digital single sellers (an era that is not hers whatsoever).

          1. How many weeks inside the top 10 of the billboard 200 albums chart do Rihanna, Katy Perry and Lady Gaga have…Combined?

        1. *How many weeks inside the top 10 of the billboard 200 albums chart do Rihanna, Katy Perry and Lady Gaga have…Combined?*

          Lady Gaga (4 studio albums), around 75.
          Britney Spears (9 studio albums), 110.

          1. Actually, a better question would be how many consecutive weeks combined did those artists have their biggest albums in the top 10? (Rihanna, Lady Gaga, Katy Perry, Beyonce) Since you did bring up Britney Spears peaking during the era she did.

            Plus you already Lady Gaga, who has five and not four studio albums, is just going to drop down from here.

    2. Wikipedia is not a reliable source

      And Katy and Gaga peaked during the peak of digital sales, that’s why their record sales are so “high”. What’s your point?

      1. Katy Perry and Lady Gaga were benefited by digital sales, and Britney by peak of albums sales. Therefore, their sales can be compared.
        And who will sell more in the end? Katy and Gaga, because they are very near of Britney and they still are very popular.

        1. What does it bloody matter. Why must the majority of you fans of female acts, always turn this into a contest or competition, where you furiously try to downgrade & downplay the achievements or sales of some female artists, while desperately trying to elevate & big up those of others. You really are an annoying bunch of individuals, who ruin every chart & sales forum, with your pathetic & tedious behaviour.

          1. Because charts are a comepetion, as football or basketball. And thanks to us, fans of female acts, this site is so popular and there are discussions.

        2. Actually digital sales are dying, and so are album sales. So no, they won’t outsell Britney. Album equivalents is what matters these days and Katy or Gaga will never come close.

          And I wouldn’t say they’re “still very popular”, considering how Chained To The Rhythm and Perfect Illusion did. But keep up the delusion.

          1. They already sold more than her in sales thanks to streaming. They have more than 100 million certified units, while Britney has less than 70. In fact, in all lists of best selling artists Britney is under of them.
            No one, except this site, separates the sales of the singles from the sales of the albums. It may be unfair, but the artists of this generation deserve to be inflated because they couldnt sell albums.

  21. Charts (or sales) are not a competition, charts are a measurement of music sales and now streams, there is no cup or league title or prize money for getting to number 1 or selling the most. They are turned into a competition by people like yourself, who seem to have a desperate need to glorify some acts, while denigrating others, so that your faves look better or come out on top. I come here because I am interested in reading about sales in general and to see the popularity of all acts, you seem to come here because you have an agenda to defend your favourite act or acts.

    I love Led Zeppelin but I couldn’t care less about how they stand against say U2, The Rolling Stones, The Beatles, Madonna or Celine Dion. I feel no need to try and twist things in favour of Led Zeppelin against those other acts, the way you have done here, with Gaga/Perry & Spears. As I said, why does it matter, what is it that eats away at you so much that you think this way, why do you have to try to twist things to make your favourite(s) better or bigger than others.

    The discussions are tedious and pathetic, when they are of this manner, as they are not about getting to the bottom of things, evaluating and analysing sales, they are about you (or whoever) trying to promote and glorify your favourite acts, while denigrating others.

    1. They are turned into a competition by people like yourself, who seem to have a desperate need to glorify some acts

      Exactly. As football fans with their teams. The charts, for us, are like a football league. That’s what I said in my comment.

      However, I understand your point. But a forum needs polemic. Of cors, you can enter or not.

      1. I agree about polemics but why for you, must things (for most of you female fans) always be about glorifying your favourite and denigrating another. Why not have a more open minded and less agenda riddled approach. Attack or criticise all things, all acts, all figures, all sales, even your own favourite(s), it just becomes boring seeing you fans of female acts always getting into the exact same kind of arguments.

        I’m not saying fans of other acts & genres, are perfect but it always seem to be the female fans who are the worst for entering into these “my faves better, than your fave” arguments. Hernan and I for example, have had many disagreements about Queen & Led Zeppelin but we’ve also had many, many level headed, in depth discussions, where we’ve conceded points to each other, shared information and worked together, to get as close as we can to the real truth about their and others artists sales.

        1. Hi Martin!

          Thanks for your comment – you made me want to like it and I noticed it wasn’t possible to do so, so I searched a bit and activated the option 😉

  22. Hi again MJD! I’m a bit late on this, but I was looking up Jive/Sony press releases a few weeks ago and came cross these figures. I’d love to hear your thoughts on this:

    Official sales figures of Britney’s studio albums according to Sony/Jive/Zomba:

    September 2004: 55 million
    February 2005: 60 million
    September 2008: 62 million
    February 2009: 63 million (not including Circus)
    January 2011: 67 million
    April 2011: nearly 70 million with …Baby One More Time (1999); Oops!… I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007); Circus (2008)

    Over 60 million albums sold as of 2005, minus 7 million from In The Zone (around 5 million in 2003 + no more than 2 million in 2004 like you pointed out = over 53 million for her first three albums as of 2005. You estimated 23.5 million for Baby, 18.6 million for Oops and 10 million for her self-titled as of 2016, which adds up to 62 million. Basically the same number which once again proves that your estimates are way closer to reality than Mediatraffic’s, but wouldn’t this mean that they’re underestimated by around 1 million or so?

    She jumped from 60 million in 2005 to 62 million in 2008 after Blackout shipped 2 million copies, then her total went up to 63 million in February 2009 (not including Circus), most likely including Blackout’s shipments in 2008 + new shipments for her first 4 studio albums.

    Her total jumped to 67 million in January 2011 after Circus shipped 4 million copies. Jive Records claimed she had sold “nearly 70 million albums” on two occasions (February 2011 and April 2011). Either they rounded 67 million to “nearly” 70 million, or they shipped new copies of her first 6 studio albums. Most likely rounded but still wanted to point this out.

    Using your figures:
    Baby: 23.5 million
    Oops: 18.6 million
    Britney: 10 million
    In The Zone: 7.4 million
    Blackout: 2.5 million
    Circus: 3.9 million

    = 65,900,000 (67,000,000 claimed by Jive/Sony in 2011). Basically I believe one of her first three albums is underestimated, most likely Oops as I’ve always found the 18.6 million figure a bit low/conservative. Like I pointed out earlier, the total for her first 3 albums as of 2005 was 53 million. What do you think?

    Here are all the links:
    https://www.sony.com/en_us/SCA/company-news/press-releases/jive-records/2004/britney-spears-greatest-hits-my-prerogative-cd-and.html
    http://www.sony.com/en_us/SCA/company-news/press-releases/jive-records/2005/britney-spears-wins-her-first-grammy-award.html
    https://www.sony.com/en_us/SCA/company-news/press-releases/jive-records/2008/britney-spears-announces-new-album-circus-for-worl.html
    https://www.sony.com/en_us/SCA/company-news/press-releases/jive-records/2009/britney-spears-circus-is-the-1-most-played-song-in.html
    https://www.ukmix.org/forums/viewtopic.php?p=2780707#p2780707
    https://web.archive.org/web/20110206155454/http://www.britney.com/us/news/britney-spears-new-album-titled-femme-fatale-official-press-release

    Thank you so much for your time and sorry for bothering you with this!

    1. Hello Stephen!

      You assumed Sony Music figures refers only to studio albums – they are all inclusive. They mention figures “include” an album or an other, quoting the biggest ones, it doesn’t mean others are ignored though. The figure for first 3 albums you quote from me of 62m is a miscalculation, 23.5 / 18,6 / 10 gives 52m. The gap comes from compilations – in the same way, the 5 million jump from 09/2004 to 02/2005 relates to My Prerogative shipment.

      If you compare all Sony figures to those from the article by including all albums, you will see everything matches perfectly, I’m actually being a bit on the high side which is normal since labels tend to round down figures.

      1. Thank you for answering and for clearing this up! I was a little confused because I thought Sony’s numbers excluded compilations/other releases. I honestly believe you did a great job with Britney’s numbers, even if I find Oops a little underestimated, I applaud you for actually doing your re-search first, unlike the guy from Mediatraffic. When looking at Sony’s numbers, your numbers and Mediatraffic’s, it becomes pretty clear that Mediatraffic’s numbers are far from being accurate.

        By the way, I know this has been asked before, but I’m currently trying to estimate Glory’s pure sales to update Britney’s totals, what do you think of these numbers? I don’t want to overestimate/underestimate anything, so I’d really appreciate your help here!

        America – 240,000
        US – 145,000
        Canada – 20,000
        Argentina – 5,000
        Brazil – 40,000
        Mexico – 25,000 (#87 on the year-end chart, Illuminate by Shawn Mendes was #78 and is certified Gold, so Glory can’t be that far away. Britney always does well in Mexico/Latin America even with her flops)
        Asia – 25,000
        Japan – 15,000
        Oceania
        Australia – 6,500
        New Zealand – 1,000
        Europe – 80,000
        UK – 20,000
        France – 15,000
        Germany – 15,000
        Italy – 7,500
        Spain – 4,000
        Sweden – 1,000
        Netherland – 2,000
        Switzerland – 2,000
        Austria – 1,000
        Finland – ?
        Worldwide perhaps around 350,000?

        Thank you so much again! 🙂

        1. Hi again Stephen!

          I pretty much agree with all individual figures you post. The country where there is a higher window for error is no doubt Brazil due to unknown digital sales. They happen to be fairly high at times so I wouldn’t be surprised at a slightly bigger overall tally – I would say the album is anywhere from 40,000 to 50,000 units.

          In total 360,000 units shipped seems pretty fine.

          Thanks for the very nice words about the overall accuracy, as you know that matters a lot for me as well as for Hernan and Anthony 😉

    1. Hi but,

      N/A refers to figures availability rather than album availability. The record has no certification and no chart was available at the time, so the figure is N/A. For Worldwide estimates though it was considered as every other market.

  23. Hi again MJD! What do you think about these estimations/totals for Britney’s albums in Latin America?

    …Baby One More Time
    Mexico – 425,000
    Brazil – 300,000
    Argentina – 140,000
    Colombia – 50,000
    Venezuela – 40,000
    Chile – 40,000

    Total: 995,000 (1,100,000)

    Oops!… I Did It Again
    Mexico – 350,000
    Brazil – 250,000
    Argentina – 125,000
    Colombia – 50,000
    Venezuela – 40,000
    Chile – 40,000

    Total: 855,000 (950,000)

    Britney
    Mexico – 200,000
    Brazil – 120,000
    Argentina – 50,000

    Total: 370,000 (500,000)

    In The Zone
    Mexico – 160,000
    Brazil – 120,000
    Argentina – 50,000

    Total: 330,000 (450,000)

    Greatest Hits: My Prerogative
    Mexico – 100,000
    Brazil – 80,000
    Argentina – 60,000

    Total: 240,000 (350,000)

    Blackout
    Brazil – 55,000
    Mexico – 50,000
    Argentina – 20,000

    Total: 125,000 (175,000)

    Circus
    Brazil – 80,000
    Mexico – 75,000
    Argentina – 30,000
    Venezuela – 10,000

    Total: 195,000 (250,000)

    The Singles Collection
    Brazil – 75,000
    Mexico – 50,000
    Argentina – 15,000

    Total: 140,000 (175,000)

    Femme Fatale
    Brazil – 75,000
    Mexico – 50,000
    Argentina – 30,000
    Venezuela – 5,000

    Total: 160,000 (200,000)

    Britney Jean
    Brazil – 40,000
    Mexico – 30,000
    Argentina – 10,000
    Venezuela – 5,000

    Total: 85,000 (100,000)

    Glory
    Brazil – 45,000
    Mexico – 25,000
    Argentina – 5,000

    Total: 75,000 (85,000)

    I believe very few international females have outsold Britney in South America. I think only Madonna and maybe Celine and Enya have.

    1. Hi Stephen!

      Not coming back on all figures as I don’t have access to my Britney sheet at the moment, the space you allow for “other” countries is way too big. For example when BOMT was released, markets in LA were as below:
      202,2 million = Brazil + Mexico + Argentina
      30,8 million = Chile + Colombia + Venezuela
      8,7 million = all others

      Thus, there is only 3,5% missing from your panel and 19,5% when you focus on main 3 markets.

      Barely applying those ratios to your own estimates give following results:

      …Baby One More Time
      Total: 995,000 (1,100,000) => 1,030,000

      Oops!… I Did It Again
      Total: 855,000 (950,000) = 885,000

      Britney
      Total: 370,000 (500,000) => 445,000

      In The Zone
      Total: 330,000 (450,000) => 395,000

      Greatest Hits: My Prerogative
      Total: 240,000 (350,000) => 290,000

      Blackout
      Total: 125,000 (175,000) => 150,000

      Circus
      Total: 185,000 (250,000) => 220,000

      The Singles Collection
      Total: 140,000 (175,000) => 170,000

      Femme Fatale
      Total: 155,000 (200,000) => 185,000

      Britney Jean
      Total: 80,000 (100,000) => 95,000

      Glory
      Total: 75,000 (85,000) => 90,000

  24. Hi MJD, I just had one more comment,

    I notice that some people try to discredit the album sales from the late ’90s and early 2000s due to the sales climate but isn’t that offset by the higher competition and the fact that there was clearly also a sales peak in digital single sales during the late 2000s and and early 2010s that Beyonce, Lady Gaga, Katy Perry, Rihanna etc… all benefited from?

    Also when you do get around to Janet Jackson, I hope it’s not lost the impact she had on the next generation(s), as she influenced basically the same artists as Madonna (Beyonce, Rihanna, Lady Gaga). She’ll obviously have a lower CSPC than Britney, but Britney ripped off Janet big time during the TRL era (through-2004), which was her peak, of course.

      1. Hi guys!

        Sadly, with the low sales of Glory and the formula of streaming evolving in the downgrading side due to Spotify dominance I’m affraid Britney total may gp down if I update her article now 😉

          1. Hi Sharon!

            DVDs were as costy (or more) as albums while YouTube streams are way less valuable for the music industry than Spotify streams, which is why they have been ignored so far.

            Now that Vevo is pretty reliable and that the impact in-between both platforms (please check YouTube insights of the Beatles since they went on Spotify) is visible, I’m going to add them. For several weeks already I’m waiting for IFPI GMR to be published in order to get relevant formulas taking into account both the market size in streams and in money!

    1. Hi V!

      Not sure of the exact request as her albums aren’t selling much this days so all values mentioned inside the article remain pretty much true!

    1. I don’t think he can accurately determine her US CSPC because he needs US specific Spotify numbers which are not available.
      She has sold 33.6M pure albums in the US, so 40M CSPC (US) sounds like a reasonable estimate.

    2. Hi Nigel!

      As said in the first answer after your comment it is not possible to determine exact share of streaming. From the near 95m non-streaming equivalent sales, I can tell you the US is responsible for more than 46 million so almost half of the total!

  25. Hi again MJD! I’m sorry for bothering you for the 100th time, but I’ve always wanted to know more regarding Britney’s sales in Asia and I was wondering if you could help me out again. Outside of Japan, what would you say are Britney’s strongest markets in Asia? I know she was/is pretty big in South Korea, but what about the rest of Asia? I’ve seen claims that she’s sold quite a lot in Indonesia, Philippines, Thailand, Taiwan, Malaysia, Hong Kong, Singapore, etc with her first 4 studio albums albums + greatest hits averaging from 100,000 to 300,000 copies in those countries. Unfortunately, stans make up figures all the time, so I don’t know what to believe anymore. But I do know thanks to you that she’s sold more than 6.1 million albums outside of Japan, so there has to be some truth to it.

    Do you have Britney’s individual sales in Taiwan, Philippines, Thailand, Indonesia, Singapore, Hong Kong, etc? I know some of them are just not available/impossible to estimate, but I’ll take anything you have! I saw your breakdown for “Spice” by the Spice Girls in Asia and I’d love if you could do something like that for Britney! It sucks that there’s so little info regarding sales in pretty much all of Asia with the exception of Japan, South Korea and maybe Taiwan. Hopefully they will give her some plaques when she tours in Asia this summer.

    Also, are these South Korean sales accurate? 

    …Baby One More Time: 150,000
    Oops!… I Did It Again: 350,000
    Britney: 350,000
    In The Zone: 150,000
    Greatest Hits: My Prerogative: 100,000
    Blackout: 15,000
    Circus: 20,000
    The Singles Collection: ?
    Femme Fatale: 5,000
    Britney Jean: 3,500

    I’d be really happy if you could help me out with this. Thank you so much and have a great day!

      1. Found on old official Britney website Britney.com

        Phillippines:
        …Baby One More Time: 13x Platinum (520,000)
        Oops…! I Did It Again: 11x Platinum (440,000)
        Britney: 4x Platinum (160,000)
        In The Zone: 2x Platinum (80,000)
        Greatest Hits: My Prerogative: Platinum (40,000)

        Thailand:
        …Baby One More Time: 9x Platinum (360,000)
        Oops…! I Did It Again: 9x Platinum (240,000)
        Britney: 10x Platinum (400,000)
        In The Zone: 5x Platinum (200,000)
        Greatest Hits: My Prerogative: 5x Platinum (200,000)

        Taiwan:
        …Baby One More Time: 9x Platinum (270,000)
        Oops…! I Did It Again: 6x Platinum (180,000)
        Britney: 2x Platinum (60,000)
        In The Zone: 7x Platinum (60,000)
        Greatest Hits: My Prerogative: 7x Platinum (210,000)

        Malaysia:
        …Baby One More Time: 4x Platinum (100,000)
        Oops…! I Did It Again: 4x Platinum (100,000)
        Britney: 2x Platinum (50,000)
        In The Zone: Platinum (25,000)
        Greatest Hits: My Prerogative: Platinum (25,000)

        Indonesia:
        …Baby One More Time: 8x Platinum (400,000)
        Oops…! I Did It Again: 6x Platinum (300,000)
        Britney: 4x Platinum (200,000)
        In The Zone: 4x Platinum (200,000)
        Greatest Hits: My Prerogative: 3x Platinum (150,000)
        Blackout: Gold (20,000)
        Circus: Gold (20,000)

        Singapore:
        …Baby One More Time: 3x Platinum (45,000)
        Oops…! I Did It Again: 4x Platinum (60,000)
        Britney: 2x Platinum (30,000)
        In The Zone: Platinum (15,000)
        Blackout: Gold (6,000)
        Circus: Gold (6,000)

        1. Hi Bon Appetit!

          Certifications displayed in old Britney.com (that can still be accessed from wayback machine for curious folks) weren’t properly certified awards but instead sales to date converted into certifications. This makes a huge difference as they converted sales to awards with what was the current criteria for Gold / Platinum, rather than the criteria in place when the album came out.

          Thus, BOMT 13xP in the Philippines for examples refers to 195,000 instead of 520,000 ; its 9xP in Thailand equals to 90,000 units rather than 360,000 and so on for all records / countries. This is why Britney is shown with 20xP in Korea, which would have meant 1 million at the time, while it shipped 278,000 units by January 2003 (remember MIAK charts / sales figures were based on shipments not on sales).

          @Stephen for this exact reason I believe your figures for her early albums are a bit too high. For example Oops shipped 218k by September 2001, I really don’t think it came even close to 350k in the end.

          1. Could you maybe give us an educated guess on her album sales in SK, Indonesia etc. per album?

            Thanks in advance.

          2. Hi again MJD! So I checked the Britney.com archive (http://web.archive.org/web/20110526214454/http://www.britney.com:80/us/highlights) and this is what came up using certification levels from 2008/2009

            …Baby One More Time
            Asia – 1,575,000*
            Japan – 500,000*
            South Korea – 150,000
            Taiwan – 90,000
            Thailand – 90,000
            Philippines – 195,000
            Malaysia – 60,000
            Indonesia – 120,000
            Singapore – 30,000
            Hong-Kong – 30,000

            Oops!… I Did It Again
            Asia – 1,600,000*
            Japan – 450,000*
            South Korea – ?
            Taiwan – 60,000
            Thailand – 90,000
            Philippines – 165,000
            Malaysia – 60,000
            Indonesia – 90,000
            Singapore – 40,000
            Hong-Kong – 60,000

            Britney
            Asia – 1,550,000*
            Japan – 450,000*
            South Korea – ?
            Taiwan – 30,000
            Thailand – 100,000
            Philippines – 60,000
            Malaysia – 30,000
            Indonesia – 60,000
            Singapore – 20,000
            Hong-Kong – 15,000

            In The Zone
            Asia – 1,350,000*
            Japan – 450,000*
            South Korea – ?
            Taiwan – 20,000
            Thailand – 50,000
            Philippines – 30,000
            Malaysia – 15,000
            Indonesia – 60,000
            Singapore – 10,000
            Hong-Kong – 15,000

            Greatest Hits: My Prerogative
            Asia – 2,300,000*
            Japan – 1,000,000*
            South Korea – ?
            Taiwan – 70,000
            Thailand – 50,000
            Philippines – 15,000
            Malaysia – 15,000
            Indonesia – 45,000
            Singapore – 30,000
            Hong-Kong – 30,000

            What do you think? Are these accurate? If not, could you please give us an educated guess/estimate? I took the South Korean sales from UKMix but it seems like Oops and Britney might a bit overestimated then. A lot of us would really appreciate if you could shed some light and give us a breakdown per album for Britney’s first 4 studio albums + greatest hits in Asia, including the correct sales in South Korea.

            Thank you for all your help!

  26. Same request as Luminator, MJD!
    Can you please provide figures for her album sales in some Asian markets, especially South Korea? Thanks!

    1. from 2006

      baby one more time
      Japon : 600.000
      Inde : 40.000
      Singapour : 40.000
      Malaisie : 100.000
      Philippines : 160.000
      Indonésie : 250.000
      Corée : 150.000
      Taiwan : 60.000
      Thaïlande : 120.000
      Hong Kong : 50.000

      oops i did it again
      Japon : 500.000
      Inde : 20.000
      Singapour : 55.000
      Malaisie : 100.000
      Philippines : 160.000
      Indonésie : 200.000
      Corée : 300.000
      Taiwan : 30.000
      Thaïlande : 100.000
      Hong Kong : 150.000

  27. Hi guys, re-Asian sales,

    I always used the list of certs at britney.com as a source to get a rough idea of those albums success in “unknown” countries, keeping in mind that used criteria is not always safe depending on when you read it. Going through it again, I guess I identified a way to partially solve the problem:

    Awards list by 2006/2007
    Awards list by 2011
    Certifications Criteria per Country / Year

    If we use a country that changed of criteria only one time between both dates:
    India
    since 01/2008 :: G 7,500 P 15,000
    until 12/2007 :: G 10,000 P 20,000

    By 2006 (Plat was 20k then), her albums were certified as below:
    Baby…One More Time (1999)
    3x Platinum: India (e.g. from 60,000 to 80,000)

    Oops!…I Did It Again (2000)
    2x Platinum: India (e.g. from 40,000 to 60,000)

    Britney (2001)
    Platinum: India (e.g. from 20,000 to 40,000)

    Then by 2011, certs (Plat 15k) were displayed as below:
    Baby…One More Time (1999)
    5x Platinum: India (e.g. from 75,000 to 90,000)

    Oops!…I Did It Again (2000)
    3x Platinum: India (e.g. from 45,000 to 60,000)

    Britney (2001)
    2x Platinum: India (e.g. from 30,000 to 45,000)

    Putting both lists together, we know that:
    – BOMT sold between 75,000 and 80,000 units in India
    – Oops sold between 45,000 and 60,000 units in India
    – Brintey sold between 30,000 and 40,000 units in India

    I’m afraid it will result in lower sales than previously posted for Asia. I have no time to completely re-do breakdowns now, but when I’ll update the article with the new physical singles methodology I’ll also re-vamp album sales, while adding Glory and video streams too 🙂

    1. Hi again MJD 🙂 Thank you so much for all your help! I’m looking forward to the update! Hopefully her physical single sales won’t drop too much, and I appreciate that you’re including Glory as I really wanna know its sales to date (pure and CSPC). Not to mention it will make up for the inevitable drop due to comprehensive audio streaming + physical single sales going down. Also really glad that you’re now including video streams as VEVO/YouTube is more representative of Britney’s popularity than Spotify in my opinion.

      Regarding her album sales, I’d love it if you could add sales for other Asian countries like Korea and Taiwan when you revamp her album sales, I think many of us would really appreciate that.

      Do you know when we can expect this update? Thank you again!

      1. Hi Stephen!

        Yes, adding details about Asia, the page totaling album sales per country etc will be added to the updated version. I’ll be completing at some point this month when I have a 1/2 days window!

        1. I think she will down considerably. She will lose sales of streaming, physical singles and asian albums. And youtube is not going to help. She could lose 3 or 4 million.

          1. Do you mean an inaccurate figure better than a more accurate one because it got inflated numbers for streaming and physical singles? It’s not like her numbers don’t go down in reality, the CSPC total only gets closer to the real figure.

            Britney’s sales don’t seem to rise on a high rate neither, so it wouldn’t be much of a difference if MJD decides to wait with her update.

          2. I don’t think album sales will go down as they’re pretty much in line with the IFPI/official label figures, but her physical single sales will go down a bit, as well as her streaming but YouTube might even it out.

        1. Ha ha. Ok. But other divas might down before than her 😂
          I hope she wont down so as I think. She might down more than three million???

    1. Hi Lucas,

      As shown in the article it is on 600,000 pure album sales and over 200,000 converted from streams. This number will go down yet when the new methodology detailed in the Fixing Log article will be implemented.

      1. I think her sales of streaming will be the same. Her streams sales was 2,172,000. She has 1700 million streams now. 1700 × 1.6 / 1500 = 1.8 million 1.8 + 0.4 from youtube: 2.2 million.

  28. Hi again MJD! So Britney is doing a show in South Korea next month and Korean media is reporting that she’s sold 1.3 million albums in the country. Do you think this is accurate? The number seems pretty close (though higher) to estimated sales

    Here’s the link: http://news1.kr/articles/?2997225

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