CSPC: Adele Popularity Analysis

Review: DVD Adele Live From The Royal Albert Hall

Full Length related records Sales

Obviously, with her third album issued only a few months ago, Adele never released a compilation up to now. There is still two compilation-like EPs that came out from iTunes plus a huge live music video, Live At The Royal Albert Hall. At 3,6 million copies sold, this is one of the best selling music video ever.

CSPCAdeleLP

How to understand this table? If you check for example Live At The Royal Albert Hall music video line, those figures mean it sold 3,600,000 units worldwide. The second statistics column means all versions of all songs included on this package add for 1,27 billion streaming plays on Spotify as of July 13th 2016.

The second part at the right of the table shows how many streams are coming from each original album plus the share it represents on the overall package streams. Thus, streaming figures tell us 21 songs are responsible for 74% of the Live At The Royal Albert Hall track list attractiveness, which means it generated 2,658,000 of its 3,600,000 album sales and so on for the other records.

6 thoughts on “CSPC: Adele Popularity Analysis”

  1. Hi MJD!
    Very impressive sales and success, despite only 3 albums.
    How increase the numbers after the promo period? Could “21” reach the threshold of 50 million albums sales equivalents as did “Nevermind”?
    PS: a little mistake with the albums European sales, they are not consistent with the values per country.

    1. Hello Tony!

      Thanks for the typo in European sales, it is now fixed. As for your question, the promo period is over for 21 but not for Adele. Although greatest hits-type albums have been losing ground, if she releases a fourth album and then a compilation the tally of 21 will strongly increase. In the same way, each live and / or DVD release will add sales into 21 total as they will most likely features its hits. Of course, ongoing sales of already issued products keep on increasing the total as everything considered the album added over 2 million from its 2015 results only. Nevermind is up to 50+ million some 25 years after release, my expectation is that 21 will be there in less than 15.

  2. Hi MJD! I want to point out that you made a mistake with 19 album sales number. On your breakdown, you have it at 8,4m. But on the last page and on page 5, you have it at 8,3m. Which one is correct?

  3. Hi MJD! I was wondering if you know how much 25 and 21 have moved over the past 8 months (pure sales and CSPC), as they keep on selling considerably well!

  4. Hi do you think you could update on adele? She has been pulling decent sales and streams

    Be nice to have an update if you have time

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