CSPC: Adele Popularity Analysis

Adele - CHASING PAVEMENTS

Physical Singles Sales

Well, if there is one area where Adele hasn’t dominated, this is physical single sales. With the last few consumers giving up the format in late 00s and her success being limited by this point, her 19 singles accumulated low sales on the format. By 2011, most markets had completely stopped releasing such discs. Only Japan still had notable physical single sales, but this country is the only one that pretty much resisted to Adele earthquake.

All in all, the few sales here and there will bring 100,000 singles sales to each 19 and 21 albums.

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

8 thoughts on “CSPC: Adele Popularity Analysis”

  1. Hi MJD!
    Very impressive sales and success, despite only 3 albums.
    How increase the numbers after the promo period? Could “21” reach the threshold of 50 million albums sales equivalents as did “Nevermind”?
    PS: a little mistake with the albums European sales, they are not consistent with the values per country.

    1. Hello Tony!

      Thanks for the typo in European sales, it is now fixed. As for your question, the promo period is over for 21 but not for Adele. Although greatest hits-type albums have been losing ground, if she releases a fourth album and then a compilation the tally of 21 will strongly increase. In the same way, each live and / or DVD release will add sales into 21 total as they will most likely features its hits. Of course, ongoing sales of already issued products keep on increasing the total as everything considered the album added over 2 million from its 2015 results only. Nevermind is up to 50+ million some 25 years after release, my expectation is that 21 will be there in less than 15.

  2. Hi MJD! I want to point out that you made a mistake with 19 album sales number. On your breakdown, you have it at 8,4m. But on the last page and on page 5, you have it at 8,3m. Which one is correct?

  3. Hi MJD! I was wondering if you know how much 25 and 21 have moved over the past 8 months (pure sales and CSPC), as they keep on selling considerably well!

  4. Hi do you think you could update on adele? She has been pulling decent sales and streams

    Be nice to have an update if you have time

  5. I think her sales are very2 impressive for the current market condition, is simply because she is an adult contemporary singer. We haven’t had a great adult contemporary singer since Celine Dion and that was a long2 time ago when she was at her peak. Her singing adult contemporary songs is good for album sales because people who listen to this genre are usually old people and old people have the purchasing power to buy original album, plus older people have more nostalgia and they are more likely to buy a physical album sales compared to just streaming her songs through the internet.

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