CSPC: Adele Popularity Analysis

ADELE Career CSPC Results


So, after checking all figures, how many overall album sales equivalent each Adele album achieved? Well, at this point we barely need to do the addition of all figures defined all over this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, 25 singles released in digital format sold the equivalent of 1,250,000 albums – 12,500,000 downloads with a 10 to 1 weighting.


This is it! In spite of being released a mere five years ago, 21 is up to already 39 million albums sales equivalent. This figure is barely 200,000 CSPC units shy of Madonna biggest album Like A Virgin.

Considering the outstanding machine 21 has been, we tend to forget the rest of her discography. Putting the Orphan Album folder apart, almost exclusively made of Skyfall, her three albums add for an history-making 24 million average.

The promotion of 25 is still well alive but the 2015 juggernaut already climbed to nearly 22 album sales equivalent, destroying everything released by the likes Rihanna or Taylor Swift.

The cumulative tally of Adele is up to 72,9 million album sales equivalent, a figure already over the two previously mentioned divas despite much less albums released.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, Chartmasters.org.

6 thoughts on “CSPC: Adele Popularity Analysis”

  1. Hi MJD!
    Very impressive sales and success, despite only 3 albums.
    How increase the numbers after the promo period? Could “21” reach the threshold of 50 million albums sales equivalents as did “Nevermind”?
    PS: a little mistake with the albums European sales, they are not consistent with the values per country.

    1. Hello Tony!

      Thanks for the typo in European sales, it is now fixed. As for your question, the promo period is over for 21 but not for Adele. Although greatest hits-type albums have been losing ground, if she releases a fourth album and then a compilation the tally of 21 will strongly increase. In the same way, each live and / or DVD release will add sales into 21 total as they will most likely features its hits. Of course, ongoing sales of already issued products keep on increasing the total as everything considered the album added over 2 million from its 2015 results only. Nevermind is up to 50+ million some 25 years after release, my expectation is that 21 will be there in less than 15.

  2. Hi MJD! I want to point out that you made a mistake with 19 album sales number. On your breakdown, you have it at 8,4m. But on the last page and on page 5, you have it at 8,3m. Which one is correct?

  3. Hi MJD! I was wondering if you know how much 25 and 21 have moved over the past 8 months (pure sales and CSPC), as they keep on selling considerably well!

  4. Hi do you think you could update on adele? She has been pulling decent sales and streams

    Be nice to have an update if you have time

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