CSPC: Adele Popularity Analysis

ADELE Career CSPC Results

Adele

So, after checking all figures, how many overall album sales equivalent each Adele album achieved? Well, at this point we barely need to do the addition of all figures defined all over this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, 25 singles released in digital format sold the equivalent of 1,875,000 albums – 12,500,000 downloads with a 10 to 1,5 weighting.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500)

This is it! In spite of being released a mere five years ago, 21 is already up to 41,7 million albums sales equivalent. This figure is more than anything Madonna ever released.

Considering the outstanding machine 21 has been, we tend to forget the rest of her discography. Putting the Orphan Album folder apart, almost exclusively made of Skyfall, her three albums add for an history-making 25 million average.

The promotion of 25 is still well alive but the 2015 juggernaut already climbed to nearly 22,5 million equivalent album sales, destroying everything released by the likes Rihanna or Taylor Swift.

The cumulative tally of Adele is up to 76,7 million equivalent album sales, a figure already over the two previously mentioned divas despite much less albums released.

Do not forget to check our amazing lists posted inside the CSPC: Data Collector which includes the full listing of all CSPC results compiled so far to better gauge her position in the history of the music industry.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, Chartmasters.org.

8 thoughts on “CSPC: Adele Popularity Analysis”

  1. Hi MJD!
    Very impressive sales and success, despite only 3 albums.
    How increase the numbers after the promo period? Could “21” reach the threshold of 50 million albums sales equivalents as did “Nevermind”?
    PS: a little mistake with the albums European sales, they are not consistent with the values per country.

    1. Hello Tony!

      Thanks for the typo in European sales, it is now fixed. As for your question, the promo period is over for 21 but not for Adele. Although greatest hits-type albums have been losing ground, if she releases a fourth album and then a compilation the tally of 21 will strongly increase. In the same way, each live and / or DVD release will add sales into 21 total as they will most likely features its hits. Of course, ongoing sales of already issued products keep on increasing the total as everything considered the album added over 2 million from its 2015 results only. Nevermind is up to 50+ million some 25 years after release, my expectation is that 21 will be there in less than 15.

  2. Hi MJD! I want to point out that you made a mistake with 19 album sales number. On your breakdown, you have it at 8,4m. But on the last page and on page 5, you have it at 8,3m. Which one is correct?

  3. Hi MJD! I was wondering if you know how much 25 and 21 have moved over the past 8 months (pure sales and CSPC), as they keep on selling considerably well!

  4. Hi do you think you could update on adele? She has been pulling decent sales and streams

    Be nice to have an update if you have time

  5. I think her sales are very2 impressive for the current market condition, is simply because she is an adult contemporary singer. We haven’t had a great adult contemporary singer since Celine Dion and that was a long2 time ago when she was at her peak. Her singing adult contemporary songs is good for album sales because people who listen to this genre are usually old people and old people have the purchasing power to buy original album, plus older people have more nostalgia and they are more likely to buy a physical album sales compared to just streaming her songs through the internet.

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