Raw data analysis
The major indicator for 2015 is an increase of the overall music industry revenue of 3,2% from $14,5 billion to $15,0 billion. The increase is the best yearly increase in 20 years after continuous drops, while the overall revenue represents the best year of the decade.
- Physical sales: -4,5% at $5,8 billion
- Digital sales: -10,5% at $3 billion
- Streaming: +45,2% at $2,89 billion
- Other digital revenues: +9% at $0,8 billion
- Performance rights: +4,4% at $2,09 billion
- Synchronization revenue: +6,6% at $0,4 billion
The main news is that all digital segments add for $6,7 billion, for the first time ever more than the $6,1 billion brought by physical sales. Inside this digital segment, streaming represents 43% and download sales 45%, meaning as we speak streaming already crushed such sales.
Physical drop of 4,5% is quite small if we consider it was over 10% per year for many years now. The main reason is the notable increases vinyl have been registering. While their market share was too small to get noticed, the combined effect of their constant increases as well as CD sales drops creates a situation where they get more and more crucial.
A last very positive point is how widespread increases are. Historically markets had delays in penetration of each formats and individual economic context concluding on increases of some markets and decreases of others, which is why an overall 3% increase is so rare. In 2015, every single continent saw increases:
- North America: +1,4%
- Europe: +2,3%
- Asia: 5,7%
- Latin America: 11,8%